Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business

In 2012, Gretta Rose van Riel, like most aspiring entrepreneurs, found herself spending all of her free time building a business. It was nothing more than a passion project at the time, something to do in her spare time when she wasn't working at her day job.

Despite the fact that she had no real plans to become a full-time entrepreneur with her own business, it wasn't long before that passion project grew into something bigger. She soon knew that this was something she just had to devote all of her time and energy to.

"Basically, I had an idea that resonated with me so strongly, I just knew that it was something that I had to pursue," van Riel says.

The result was a multimillion-dollar ecommerce business called SkinnyMe Tea, the world's first teatox using the natural benefits of tea to help you achieve your health, fitness, and nutrition goals. That alone is impressive enough, but what really separates van Riel from the rest of the pack is that she didn't just build one multimillion-dollar business, she's built many.

In five years, Van Riel has transformed herself from just another employee to serial entrepreneur, with multiple ecommerce businesses under her belt. She's effectively cracked the code on how to successfully build a business online, including coming up with the perfect idea, the best way to market it, and how to rapidly scale.

In this week's episode you will learn:

  • How to build an incredibly loyal customer base through social media
  • The easiest way to hack into the power of influencer marketing to build your brand
  • Gretta's method to developing the perfect product from idea, to validation, to selling
  • Why Instagram should be your number one channel for customers and sales
  • The foolproof marketing formula guaranteed to double your revenue
  • & much more!
Direct download: FP149_Gretta_Rose_van_Riel.mp3
Category:general -- posted at: 4:55am AEST

In this very special episode of the Foundr Podcast, we answer all the questions you've ever had about building an ecommerce business and more!

The first installment in what we're calling the Foundr Incubator series, we recorded a live coaching session between one ambitious Foundr community member and the head of a billion-dollar company.

We organized a call with Jake McKeon, the up-and-coming founder of multiple ecommerce businesses, to receive one-on-one coaching from Tom Bilyeu, co-founder of unicorn startup Quest Nutrition. Like so many other entrepreneurs out there, McKeon was doing well, but looking to grow and not sure how. That's where Bilyeu, with his years of experience and wisdom, stepped in.

The result is a fascinating and honest conversation in which Jake asks just about every question an entrepreneur might have about how to grow, how to market yourself, and generally how to take an online business to the next level. Tom doesn't hold back and answers all of these questions and more, sharing his insights on what it takes to create a successful ecommerce business and a thriving community around your brand.

This is an episode you definitely do not want to miss, with so much gold being shared that you can't help but feel empowered and inspired after listening.

In this interview you will learn:

  • How to stay relevant in your market and stay ahead of the competition
  • Why you need influencers on your side and how to find them
  • The metrics you need to focus on to grow your sales
  • Where to find A-players when you're growing your team
  • The three things you need to focus on to build a successful e-commerce business
  • & much more!
Direct download: FP148_Foundr_Incubator.mp3
Category:general -- posted at: 7:20pm AEST

Sean Ellis is not just another marketer. In fact, he's something entirely different. He's the world's first growth hacker.

Originally selling advertising in the print industry in Budapest, Ellis found his calling when a friend began building a new company on this relatively new thing called the internet. Despite not knowing that much about it, Ellis immediately recognized the opportunities that online marketing presented.

"Nobody knew much about the internet at the time. But because I was selling advertising, I really liked the idea of being able to target specific ad messages to specific people," Ellis says.

In the years that followed, Ellis continued to stay ahead of the curve. While the rest of the world was still trying to grow their startups the traditional way, by pounding the pavement and paying for advertising with little understanding of the results they were getting, Ellis was already breaking the rules and experimenting with every possibility that the internet offered.

Instead of just focusing on marketing as something separate from the product that was being built, Ellis wanted to experiment and see if he could combine both product and marketing together. The result was a method he called "growth hacking," a term he coined in 2010 that would come to revolutionize how startups looked at marketing, and eventually become the name of his company Growth Hackers.

He tested his methodology over the years and played a key role in successfully growing companies like Dropbox, Lookout, and Xobni, eventually becoming the go-to guy in all of Silicon Valley for startups looking to grow as fast as possible. Today, you'll be hard pressed to find anyone with more experience, knowledge, or passion about the power of growth hacking.

In this week's episode, you'll learn:

  • The definition of growth hacking
  • Ellis's early experiments with growth hacking and how they still work today
  • A behind-the-scenes look at what powered the rise of companies like Dropbox and Lookout
  • The framework Ellis uses for growing any business
  • How to identify the right strategies for you to become a fast-growth startup
  • & much more!
Direct download: FP147_Sean_Ellis.mp3
Category:general -- posted at: 3:10pm AEST

At 20 years old, Daniel DiPiazza was comfortable.

He wasn't making millions of dollars at his hourly wage job, but he wasn't struggling for money either. Like a lot of people in their early 20s, he just didn't know what he wanted to do. While the life he led was fine, it was a never ending cycle of making enough money to pay the bills, and that was about it. It wasn't exciting, more than anything it was dissatisfying, and after a few years, DiPiazza found himself restless and wanting more out of life.

"It got to this point where I showed up at work one day and I was intensely irritated. It wasn't anything specifically that happened that day, it was just a culmination of a few years of doing things that were just ... very annoying. I made a decision that day that I was going to make a change," DiPiazza says.

From that point on, it was like a switch had been flipped inside him. Instead of looking at all the things that held him back, DiPiazza began looking for opportunities. If no one was going to give him a job doing what he wanted, the next logical step was to simply find a way to give himself a job where he could follow his passion.

It started simply enough, with a little freelancing on the side helping college students prepare for their exams, which soon grew into a self-perpetuating machine that eventually led to owning his own company, Rich20Something.

Today DiPiazza is a bestselling author and uses his own experience to inspire others in his generation, teaching them how they too can build their own businesses and start carving that bit of financial freedom and independence for themselves. Not bad for a kid who had no idea what he was doing in his early 20s.

In this episode you will learn:

  • The best content marketing tactics to use to promote yourself
  • How to never run out of clients as a freelancer
  • Where to go to start skilling yourself up as an entrepreneur
  • How to come up with and validate your business ideas with a few simple steps
  • Strategies to build up your personal brand and influence
  • & much more!
Direct download: FP146_Daniel_DiPiazza.mp3
Category:general -- posted at: 11:17pm AEST

One of the best ways for an entrepreneur to come up with a great business idea is by scratching their own itch. If something's giving you trouble, it's likely that other people out there are feeling the same way.

That's how it all started for Mike McDerment, back when he created FreshBooks. At the time, McDerment wasn't looking to create a new business, or invent some sort of revolutionary product to sell. He was just trying to solve his own problem—he was tired of using Microsoft Excel as a way to create and send invoices to clients.

It originally started off as simple digital product to make his own life easier, but it wasn't long before others started taking an interest in McDerment's new tool. Instead of selling a complete software package, the common approach at the time, McDerment decided to try out a new business model that was relatively unheard of at the time.

"The truth is, we were SaaS before there was SaaS. We were cloud before there was cloud," he says.

While most people were selling software as licenses, McDerment was determined to build a product that would guarantee a predictable, recurring revenue. It was a new idea, and one that many consultants and others in their space advised against. And it's true that things didn't look great for McDerment and his co-founders after two years of developing and selling the product.

"We had only 10 paying customers paying about 10 dollars a month each. To be making a hundred dollars month after that many human years of effort is by all accounts a failure. And we stuck with it because we really loved what we were doing and our customers were telling us that it was great. It was a little more colorful in the early days," McDerment says.

Refusing to give up, McDerment and his co-founders pushed on, and in the years since, they've served more than 10 million customers, and grown into a company with over 250 employees. Today, FreshBooks is one of the most widely used and preferred methods of accounting and invoicing for small businesses everywhere, and it all began with a simple idea, the passion to never give up, and some interesting strategies for growth.

In this episode you will learn:

  • Why you shouldn't necessarily follow best practices
  • How to grow and adapt as a leader
  • Why the best leaders never need to have all the answers
  • The importance of instilling the right values within your team and company culture
  • What "guardrails" you need in order to have your company grow as fast as possible
  • & much more!
Direct download: FP145_Mike_McDerment.mp3
Category:general -- posted at: 2:11am AEST

Many of us have a secret desire to make a living by following our passions, but not all of us have a passion quite like Vanessa Van Edwards'. Back in college, she loved reading academic and scientific journals. She tore through them.

That might lead you to believe that she wanted to become an academic or work in a lab somewhere, but Van Edwards also had the soul of an entrepreneur. Even as a young adult, she had several successful businesses under her belt. Listening to that entrepreneurial spirit within her, she wondered if there was a way to link up her two loves—business and science.

"All these researchers spend years and years doing this research, and they publish 20-page papers and they get read by, if they're lucky, a hundred people. And I wondered, is there a way to make a business out of this science research? Is there a way to turn science into business?" Van Edwards says.

In 2012, she started the Science of People, a human behavior research lab dedicated to understanding the science behind what makes people tick. Whether it's unraveling the building blocks of a charismatic personality, decoding body language, or just delving deeper into the psychology of relationships, she built a business around her passion for science, with a focus on translating dense academic language into something that everyone can understand.

In her writing, including her latest book, Van Edwards takes the latest research and uses it to explain how to read faster, make excellent small talk, and easily capture the attention of an entire room of people with nothing but your words.

In this episode you will learn:

  • How to use content marketing as a way to validate your business idea
  • What qualities make a person a charismatic
  • How to connect with influencers and get the "yes" you want
  • Hacks to improve your networking, communication, and leadership
  • Tricks to dealing with difficult people and how to spot them a mile away
  • & much more!
Direct download: FP144_Vaness_Van_Edwards.mp3
Category:general -- posted at: 6:19am AEST

When Jim Kwik was in kindergarten, he suffered a terrible fall that resulted in head trauma and a brain injury. This would come to define the rest of Kwik's early life as he grew up suffering from learning difficulties. He constantly struggled to keep up with the rest of his peers and never quite found the ability to focus enough and learn fast enough, all of which was exacerbated by the fact that he didn't even have a fully functioning memory.

"I was the boy with the broken brain," Kwik says.

And yet, today Kwik is considered an expert on memory, learning, and the brain. He teaches thousands of people how they can hack their brains, just like he has with his own, in order to drastically expand their potential to learn and process new information. Kwik can count some of the most influential people in the world as his students, including Elon Musk, Warren Buffet, Richard Branson, and Oprah Winfrey, just to name a few.

"Every single person can also do it, you just weren't taught how. If anything, you were taught a lie, a lie that your intelligence, your potential, your memory, is fixed like your shoe size. And we know from just the past couple of decades of research in the brain sciences that's just not true," Kwik says.

So how did the boy with the broken brain become the master of memory?

While most people spend their lives being told what to learn, Kwik has spent the majority of his life finding out everything he can about how to learn.

Kwik has devoted countless hours over years of study into how exactly the human brain works and all the different ways you can teach yourself to not only have a better memory, but to read faster, learn faster, and in general turn your brain into a superpower.

In this week's episode, you will learn:

  • Why the power of your mind is the most important weapon as an entrepreneur
  • How to stop being a passive learner and start being an active learner
  • How to unlock your brain's vast potential for memory
  • How the most influential people in the world use their brains
  • & much more!
Direct download: FP143_Jim_Kwik.mp3
Category:general -- posted at: 11:19pm AEST

At 18, Gerard Adams dropped out of college after one semester. That semester was all it took to confirm what Adams knew all along. Like all entrepreneurs, he just wasn't built to follow the rules. The idea of getting a degree, to eventually get a job, to eventually retire, wasn't going to be the life for him.

"That's when I made the decision to ... really put the pressure on myself to learn how to build businesses on my own," Adams says.

While most people would go out and look for mentors by joining a community of some sort, Adams brought the community to him. In order to pursue his interest in investing and stocks, Adams built an online community for stock traders and investors, growing it to more than 10,000 active voices, and allowing him to learn from the best of the best.

From there, he had his share of wins and losses, from getting a job where he helped build a company to 18,000 shareholders, to having the product demonstration fail in a live demonstration. He then built his own marketing agency and started generating hundreds of thousands of dollars, which he then invested heavily into the stock market, only for the 2008 recession to hit.

No matter what, though, Adams was always learning.

Taking everything that he learned from his experiences, together with his co-founder, Adams built Elite Daily, a news site for millennials, a place where Generation Y could be given a voice to talk about everything from economics to health. Over the next three-and-a-half years, they grew their Wordpress site to a company with more than 200 employees, with 80 million unique visitors to the site per month, and 80 to 100 articles a day. The eventually sold Elite Daily to the Daily Mail for $50 million.

That was two years ago, and since then Adams has invested in multiple startups and mentored many young entrepreneurs by sharing his years of experience.

In this week's episode you will learn:

  • The blessing and the curse of raising capital and what it means
  • Adams' amazing story of going from college dropout to the voice of a generation
  • What it takes to build a media company that reaches millions
  • How to judge a company through brand equity versus revenue
  • The true cost of being a founder and what it means to be a leader who inspires
  • & so much more!

This podcast episode was brought to you by FreshBooks.

When it comes to finding the perfect service to help you manage and track your invoices, time, and expenses, you can’t overlook FreshBooks. Designed for small businesses and entrepreneurs who don’t need full-blown, double-entry programming, but still want to keep their finances in check, you can’t go back once you start using it!

Direct download: FP142_Gerard_Adams.mp3
Category:general -- posted at: 8:31am AEST

At 23, Katelyn Gleason faced, like many people in their early 20s, an existential crisis. She just didn't know what she wanted to do.

"I started thinking about jobs. I was like 'God if I'm going to have to do this for the rest of my life it better be something I really care about, that can be my life's work, that I can really invest all of my time and all my energy into,'" Gleason says.

Her first step was to start reading the biographies of some of the greatest individuals in human history—Marie Curie, Jane Austen, Abraham Lincoln, anything she could get her hands on. Gleason's goal was to learn as much as she could about these great people and how they managed to leave such a large legacy and imprint on humankind today.

It wasn't long before Gleason found herself immersed in the world of healthcare, technology, and startups. It was there she found her purpose. Gleason noticed a problem in the medical industry that no one seemed to be talking about or trying to solve. Doctors and patients alike were getting bogged down with paperwork that was often confusing, and as a result, many were dealing with huge costs simply by filling out the wrong forms.

The next nine months were spent at her kitchen table, furiously working on a solution to this problem. That solution would end up becoming Eligible, a medical billing startup designed to make it as simple as possible for doctors and insurance companies to work together and save everyone money, patients, doctors, insurance companies alike.

As a two-time alumni of Y-Combinator, Gleason led Eligible from quietly testing and validating its product to becoming an explosive fast-growth company. Today, Eligible processes 14 million transactions per month, with a projected 50 million transactions by the end of the year, and has raised more than $25 million in funding.

In this week's episode you will learn:

  • Every step you need to take as the founder of a startup, from validating to raising capital
  • How to gain proof of concept as quickly as possible
  • Where to find co-founders to complement your own skills and talents
  • What strategies you can use to build a fast-growth company
  • How to manage the people around you and keep them focused on your goal
  • & much more!
Direct download: FP141_Katelyn_Gleason.mp3
Category:general -- posted at: 1:42pm AEST

If it seems like entrepreneurs are getting younger every year, it's because they are. More millennials are turning toward entrepreneurship as a fulfilling career choice, passing on the traditional route of finding employment with some company.

As the co-founder of DoorDash, Andy Fang is no different, part of the new school of entrepreneurs getting into the startup world while still in college. In 2013, Fang and his three co-founders were still students in Stanford when they had an idea—to create an on-demand delivery service in their area for restaurants that didn't have their own.

It wasn't long after that DoorDash found itself backed by Y Combinator, and has since expanded to several major cities within the US and Canada, recently raising $127 million in funding. Not bad for a student entrepreneur who was once the only delivery driver the company had.

DoorDash is but one of many startups in an ever-growing food delivery market. In order to stay one step ahead of the competition at all times, Fang has had to learn how to adapt quickly to challenges thrown his way, and how to prioritize growth at all times.

In this week's episode you'll learn:

  • How to put together a team of co-founders based on mutual trust and respect
  • The key to adapting quickly and executing even faster
  • Why it's so important to have a clear vision and the guts to stick to it
  • The logistics behind running a food-based startup
  • Challenges and solutions when it comes to expanding and entering new markets
  • & much more!
Direct download: FP140_Andy_Fang.mp3
Category:general -- posted at: 11:21pm AEST