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Syndication

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.

Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.

 

In this episode you will learn:

  • How to find your voice and personify your brand
  • How to turn influencers into brand ambassadors
  • Key tips on speaking to your target market
  • The best ways to generate content for Instagram
  • Hacks to scale your business to epic proportions
  • & much more!
Direct download: FP052_Frank_Body.mp3
Category:general -- posted at: 2:24am AEST

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