Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business

How can you attract top talent, and create a workforce that goes the extra mile for the company? The answer – surprisingly – isn’t salary, perks or bonuses. It’s culture.

Making the effort to build and invest in a positive business culture can drain time, resources and money. But research suggests that the ROI on a happy workforce can be measured in dollars as well as satisfied, secure staff.

According to The Journal of Workplace Behavioral Health, good culture-building activities successfully cultivate a companywide commitment to satisfying customers. Other benefits include enhanced performance, reduced staff turnover, increased job satisfaction, greater employee engagement, fewer errors and the enviable status as a workplace of choice.

The jury is officially in: happy and healthy employees cost companies less. A 2011 academic study through the London School of Economics found that for costs spent promoting well-being in the workplace represented a substantial annual return on investment of more than 9 to 1, with increased productivity and reduced absenteeism. And it doesn’t just happen. If you’re a business owner, creating culture is up to you, with former MIT professor Edgar Schein once commenting that the only thing of real importance that leaders do is to create and manage culture.

So how do you create good workplace culture? CEO of Mindvalley, Vishen Lakhiani, is the man officially standing at the intersection of mindfulness and business and has workplace culture down to a fine art.

In this interview you will learn:

  • How to turn the power of meditation into your superpower
  • What it takes to build a great company culture and keep top talent
  • The benefits of having a great looking office and how it can double your employee's performance
  • How to strip back the perks but still keep an amazing company culture
  • The process Vishen uses when it comes to hiring A-players
  • & much more!
Direct download: FP068_Vishen_Lakhaini.mp3
Category:general -- posted at: 11:47am AEDT

Scott Jordan is no wall flower. He is a force to be reckoned with – and when he became frustrated with carrying devices and wanted something better than a man bag or a fanny pack he quit his job as a lawyer at a startup and launched SCOTTeVEST– a travel clothier that specializes in multi-pocket clothing specifically built around the tech gear we all carry.

That decision, fourteen years ago, was made based on a philosophy that has guided much of his entrepreneurial journey – anything worth doing is worth doing now.

Scott Jordan’s first product, the eVest 1.0, has morphed into a full line of clothing for men and women and a company that has landed on Inc.’s Fastest Growing Companies List three consecutive years. With global sales exceeding $10 million and Board of Advisors that includes Steve Wozniak (yes, the Steve Wozniak) and Kenneth “Hap” Klopp (co-founder of North Face), SCOTTeVEST has traversed the startup desert and reached the land milk and money.

In this interview you will learn:

  • How to use the power of storytelling to sell a product no one's ever heard of
  • The power of PR and spin, how to make the best out of a bad situation and come out on top
  • What is controversy and why it isn't always a bad thing
  • Answer to the question of whether or not you should bootstrap or go after investors
  • The strategies that Scott used to get his name and his business on the map
  • & much more!
Direct download: FP067_Scott_Jordan.mp3
Category:general -- posted at: 12:03am AEDT

Brad Feld is blunt: “The glamorization of being an entrepreneur I put in the category of total bullshit.”

However great it is, entrepreneurship is hard. It can mean disappointment. It can mean exhaustion. It can mean frustration. It can mean failure. Starting a business is less smooth sailing and more stormy seas, often with waves of worry even as you tack toward horizons glowing with promise.

“If you’re obsessed about this product that you want to bring to life, this business that you want to create, you’ll get through it,” Feld says. “If you’re not, you won’t.”

He would know. Feld has been open about grappling with depression and dealing with the difficulties of a demanding job, yet he’s worked obsessively over dozens of years to get to where he is today.

In 1987, he built a profitable software consulting company. Six years later, he sold it. He soon began investing money in other startups, a path that would lead him to co-found two venture capital firms, including Foundry Group, where he works today. He also co-founded Techstars, a massive startup accelerator.

Feld has heard pitch after pitch—both successful and not. He has invested in company after company—including Harmonix, Zynga, and Fitbit. Pair those facts with his first-hand experience running a business, and it becomes clear that Feld knows how to get things done.

In this interview you will learn:

  • What makes, and breaks, an true entrepreneur
  • The importance of finding balance when it comes to work and your personal life
  • What to do when you hit those roadblocks and feel like giving up
  • The key to rockstar pitches and how to impress investors
  • How to blend short-term and long-term thinking in order to become a successful entrepreneur
  • & much more!
Direct download: FP066_Brad_Feld.mp3
Category:general -- posted at: 9:13pm AEDT

Joanna Wiebe isn't someone that's focused on money, a statement that some of entrepreneurs would be horrified by. However what she is passionate about is words, the power of them, and their ability to inspire, convince, and persuade.

It's this passion for writing that has led her to create one of the most premiere copywriting services in the world where her skill as a wordsmith is sought after by hundreds of businesses. She doesn't do this by making good copy, she does it by making GREAT copy.

If you've ever wanted to learn how to separate yourself from the pack and have your voice get noticed then you need yourself some great copy.

Which is why you'll absolutely love this episode where Joanna takes us through the ins and outs of how to make great copy, and how you can use it to convert like crazy.

In this interview you will learn:

  • The building blocks of what makes great copy
  • How to use the power of words to instantly grab someone's interest, turn then into a friend, and make them a customer
  • The power of using the right words, how to find out what your customers are saying and take advantage of it
  • Why you the last thing you want to be is just like everyone else
  • A full breakdown of how Foundr's own copy stacks up from the master!
  • & much more!
Direct download: FP065_Joanna_Wiebe.mp3
Category:general -- posted at: 7:05am AEDT

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