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December 2015
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Carlos "Los" Silva is rightfully considered today one of the top business marketing trainers in the world.

After a 10-year entrepreneurial journey, he finds himself at the helm of multiple, million-dollar businesses that aim to teach other entrepreneurs different ways they can achieve startup success. His advice is sought after by master entrepreneurs in their own right, with his client list boasting names like Disney, Ryan Deiss, Kent Clothier, and many more.

Which is why we're super excited to be sharing this interview with you today, and delivering his secrets on Internet marketing and what it takes to build a local customer base and successful startup.

And alas, Foundr family, this will be our final post for 2015 as we head into the holidays. We'll be taking a much needed break during the next week to spend some precious time with our own families, and we hope you do the same. We'll be back in a week with more amazing content.

See you all in 2016, and until then, enjoy the interview!

In this interview you will learn:

  • How E-commerce helps on your startup and how to identify opportunities on the e-commerce space.
  • Why social media plays a huge role in selling your digital products.
  • The different tools that you need to help grow your business online.
  • The importance of building good relationships and business partnerships that can help support your system.
  • The process to increase your email list and get more people to join your webinar and Techniques in Educating buyers about your products.
  • & much more!
Direct download: FP072_Los_Silva.mp3
Category:general -- posted at: 2:35pm AEST

During one of Guy Kawasaki’s first marketing assignments in the early 1980s, he would knock on the doors of startup software companies across Silicon Valley armed with a stack of non-disclosure agreements and a prototype computer in a bag. “We would say, ‘If you sign this, we’ll show you what’s in the bag,’” he says. The prototype, Kawasaki explains, was a top secret project that, if knowledge of it was widespread, would cannibalize sales of their main computer hardware product. It’s name? Macintosh—a project run by a team of developers at Apple, headed up by Jef Raskin and a then 29-year-old Steve Jobs. As far as marketing a computer is concerned, “it was hand-to-hand combat.”

Of course, Kawasaki was successful in his efforts marketing the Macintosh, and the rest is history. Today, Guy Kawasaki is a famed tech startup guru who notoriously spearheaded the marketing cause for Apple in 1984, before going on to work on a number of startups, a venture capital firm, and a stint at Google.

It’s a title that stands out, because when you think evangelist, the image that often pops into mind is that of a middle-aged man with slick hair, a pink suit and a Texan accent on late-night television, prancing about on a stage and shouting about the bible. In Kawasaki’s case, that couldn’t be further from the mark.

At 61, Guy Kawasaki comes off as a truly decent human being, affable, humble and easy-going. The sort of guy you’d be happy chatting with at a friend’s barbecue for hours without having to fake a bathroom visit to get away.

In this interview you will learn:

  • How to inspire and convert your audience.
  • Learn the importance of Visual Marketing.
  • The importance of building your brand's social media platform.
  • Techniques on how you can evangelize for your startup without a huge budget.
  • Learn about the Two simple ‘tests’ to apply to any content your company shares on social media to ensure that it has maximum traction online and has the maximum benefit for your business.
Direct download: FP071_Guy_Kawasai.mp3
Category:general -- posted at: 1:43pm AEST

There’s a simple rule that all entrepreneurs live by: Aim for disruptive change. Everything you need to know about being an entrepreneur lies in that beautifully simple rule. Yet, as many entrepreneurs will tell you, it’s easier said than done.

But that’s exactly what Lisa Q. Fetterman went ahead and did as the co-founder and CEO of Nomiku.

Nomiku takes it name from “nomikuii” a Japanese word which means to eat and drink- a perfect name for the revolutionary kitchen appliance that’s finding homes in professional and personal kitchens worldwide, creating disruptive change as it simplifies the science of gastronomy for food-lovers everywhere.

Lamenting the fact that she couldn’t create restaurant quality food at home because of the lack of a sous vide machine, she sought to change that.

Ever since that simple idea in 2010, Nomiku has amassed over $1 million between their two Kickstarter campaigns. Gaining the distinction of having raised the highest amount of money for any product within their category with just their first campaign alone, they raised nearly $600,000 within 30 days. They then went on to break their own record by raising $750,000 with their next project. Today the Nomiku sees itself in kitchens from the White House to Michelin starred restaurants around the world.

Nomiku is an entrepreneurial success story that can only exist within the 21st century. Fetterman has tapped into the power of hackerspaces, accelerator programs and crowdfunding in order to be invited to the White House as a “White House Honored Maker”, listed on Zagat’s 2014 “30 under 30”, and listed again as “30 under 30” in 2015, this time on Forbes.

  • Why it's important to love what you do.
  • How to utilize social media, blogger and word-of-mouth to generate buzz and excitement for your product.
  • The important strategies in launching a crowdfunding campaign.
  • The resources that you need when investors aren't listening.
  • How to have a product development strategy to overcome the struggles of manufacturing.
Direct download: FP070_Lisa_Fetterman.mp3
Category:general -- posted at: 12:52pm AEST

Building a startup is hard, from generating an idea, to developing an MVP, to launching a product, and eventually growing a business. It's just really hard.

But what if I told you that it's entirely possible to launch a startup in 7 days and build a profitable business almost instantaneously? Sounds crazy right?

Well tell that to Dan Norriss of WP Curve who went ahead and did just that.

After seven years of trying his hand at various business, it wasn't until 2013 that Dan struck gold with WP Curve. A worldwide team of Wordpress developers providing constant support for small business of every kind 24/7. Today he impressively manages a worldwide team and just started his craft beer brewery, and there's no sign of slowing down.

He shares with us the lessons he's learned through his career as a serial entrepreneur and as an award-winning content marketer. Teaching us everything from the importance of content marketing in today's world of startups to managing a remote team and what it's like to be in the modern tech industry.

In this interview you will learn:

  • How to start your own website from scratch

  • The importance of getting all the opportunities to get press release in launching your ideas

  • How to manage a huge remote team around the world using different online tools

  • What content marketing is and how to build and grow a business with it

  • Why you should be producing awesome evergreen content

  • & much more!
Direct download: FP069_Dan_Norris.mp3
Category:general -- posted at: 12:34pm AEST

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