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Syndication

Wil Schroter never set out to become an entrepreneur. In fact, he didn't have that much interest in business in the first place. But in 1995, he found himself in the office of his college guidance counselor saying that he was dropping out to start an internet company.

The question she asked wasn't why Schroter was quitting college, but what was this "internet" he was talking about.

A 19 years old, Schroter was one of the first handful of people in the world building successful businesses based on this world-changing piece of technology. While dropping out of college to pursue a career in entrepreneurship is pretty run-of-the-mill today, back in 1995 it was practically unheard of. Everyone around Schroter told him it was insane, that it'd be suicide, that he'd never make it.

Fast forward a little over 20 years, he now finds himself as the founder of several multimillion-dollar companies, including Fundable, the world's largest business crowdfunding platform, and the internationally renowned startup launchpad startups.co. It's been a successful journey since that guidance counselor's office.

Throughout his entrepreneurial career, Schroter has not only witnessed, but also participated in many of the world-changing impacts the internet has had. He's pretty much seen it all.

In this episode you will learn:

  • How to survive a business with less than zero business experience
  • The things you need to know on how to close more deals
  • Learn how to build a community
  • How to deal with growth pains effectively
  • Tips on what it takes to build a successful company
  • & more!
Direct download: FP123_Wil_Schroter.mp3
Category:general -- posted at: 10:06am AEST

After working in the children's media industry for over five years, there was something that was bothering Francesca Cavallo. She found herself asking the question: "Why does almost every princess in every classical fairy tale needs a prince to save her?"

It was something she didn't particularly care for. But the reality was that there just weren't that many fairy tales where the princess was the hero, and not just the damsel-in-distress. So Cavallo did what any other entrepreneur would do in her situation. If there wasn't a solution to the problem, then she was going to create one.

The result was a book called Good Night Stories for Rebel Girls, a collection of 100 stories about great female artists, athletes, politicians, and scientists. Instead of hearing fairy tales like Cinderella or Sleeping Beauty, children everywhere could instead listen to the stories of extraordinary women like Frida Kahlo, Elizabeth the First, and Serena Williams.

In order to bring her idea into reality, Cavallo, co-founder of Timbuktu Labs, took to Kickstarter to reach her goal of $40,000 in order to print the first 1,000 copies.

The book was a smash hit. Within 24 hours, Cavallo's campaign raised half of its goal, and by the end of the month she had raised over $650,000 in funds and was the creator of the most successful publishing campaign in Kickstarter history.

It was a dream come true, but it was far from being a lucky break. Months before the campaign even started, Cavallo had begun planning. In our interview, she walks us through step-by-step how she engineered the massive success of one of the most successful crowdfunding campaigns to date.

In this episode you will learn:

  • How to validate your idea before you even try crowdfunding
  • Why the video is the most important part of any crowdfunding campaign
  • How to establish trust in both your campaign and yourself
  • The tools you can use to ensure your campaign's success
  • Step-by-step instructions for what to do before, during, and after your crowdfunding campaign
  • & much more!
Direct download: FP122_Francesca_Cavallo.mp3
Category:general -- posted at: 2:47am AEST

A unique product snags attention. A boring product does not.

Brad Munro says crowdfunding is most successful when you have the former—something innovative like Willi Footwear’s improved flip flops.

“The kind of people that are contributing to your crowdfunding campaign, especially if they’re buying a product, they’re doing so because they can’t buy it anywhere else,” he says. “They’re not going to jump on and grab something that they can go down to the shop and get, that’s just as good or the exact same thing.”

But they didn't rely on their product's uniqueness. By shoveling time into their campaign, both the preparation and execution, the team at Willi Footwear was able to integrate consistent messaging with outreach to people they knew, which earned them the money they needed to ensure the success of their fledgling company.

In this episode you will learn:

  • Why Indiegogo might be a better platform for crowdfunders
  • How to strike the right tone for your campaign video
  • What connections you can immediately leverage to ensure your campaign is a success
  • The elements behind a high-converting project page
  • What you need to start planning for once you decide to start crowdfunding
  • & much more!
Direct download: FP121_Brad_Munro.mp3
Category:general -- posted at: 3:11am AEST

Thirty years ago, Michael Gerber released a book called The E-Myth: Why Most Businesses Don't Work and What to Do About it.

It carried within it lessons on what it means to be an entrepreneur, the importance of systems in building a scalable business, even the different types of people who start their own businesses. It laid out the common pitfalls that happen to most novice entrepreneurs and gave practical advice on how to avoid them.

The best-selling book has since inspired millions of people to start their own businesses, and is still considered to be a must-read for entrepreneurs everywhere. Startup thought leaders like Tim Ferriss and Seth Godin have heaped praise on the lessons outlined in this book.

But before Gerber began changing the lives of a whole generation of business owners, he explains, he never intended to become an entrepreneur. It was only through a chance meeting with a distraught business owner that Gerber found himself with his first client and in the position to help someone grow a business.

"I discovered something I'd never known before, and that is the conclusion I've come to over the years—that despite the obvious differences between industries, between vertical markets, between kinds of companies, what I began to discover was that from a business development perspective, they're not different at all."

Despite all the technological changes that have happened since that first client, Gerber asserts that the key principles behind building a business have remained the same.

In this episode you will learn:

  • What exactly it is that makes an entrepreneur different from everyone else
  • How to be a dreamer, a thinker, a storyteller, and a leader
  • The difference between strategic and tactical thinking, and which one you should be doing
  • Why everyone should start thinking about building a business
  • How to make your business unique, even if your product isn't
  • & much more!
Direct download: FP120_Michael_Gerber.mp3
Category:general -- posted at: 3:16am AEST

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