Thu, 26 January 2017
128: The Godfather of Blogging Shares How to Create Content People Love - Darren Rowse of Problogger
The internet marketing scene is not exactly known for being grounded and humble. It's often as bombastic and self-inflated as a hip-hop rap battle. That’s why it comes as such a surprise to find that Darren Rowse, one of the world’s most successful bloggers, is so … normal.
His down-to-earth nature is only the first thing that will surprise you. The second is where he's from—Rowse isn’t from Silicon Valley, or even the United States as many assume. Rather, he hails from from Melbourne in Australia’s southeastern corner.
Rowse currently has two active blogs. ProBlogger needs little introduction, as it’s been the internet’s go-to place for everything blog-related for more than a decade now. And his second blog, Digital Photography School, has long been a content darling of photographers worldwide. Both of these blogs boast readerships so large, they put national media outlets to shame. In the words of Ron Burgundy, he’s kind of a big deal.
Before every second person decided to set up a space to blog about their special interests, however mundane, there was Darren Rowse. He planted his flag deep into blogging soil before any of us knew it was a thing, and has since grown to become one of the world's leading authorities on blogging. As one of the world’s premiere bloggers, he’s breathing the rarefied air that comes with 5 million-plus monthly readers.
In this week's episode you will learn:
Sun, 22 January 2017
If you're interesting in learning how to market more effectively and land more sales, a quick Google search will bring up thousands of results, each one promising that their specific tip will be the one that changes your business forever. The trouble is sorting the wheat from the chaff. What's the stuff that'll actually work for you, and what's the stuff that's just clickbait?
According to Sean D'Souza, the secret to marketing is actually surprisingly easy to understand. At their very core, all marketing strategies follow the exact same model, D'Souza says. He has cracked the code, and he can prove it.
"What I do is I break down things into little pieces, and when I break them down into little pieces it becomes scientific. That's really what science is. Science is taking something very complex and breaking them down into little pieces and reconstructing it so that anyone can do it," D'Souza says.
Originally working as a freelance cartoonist, D'Souza somehow found himself indulging his talent for marketing and understanding consumer psychology by helping out others with their marketing efforts. It wasn't long before he started writing about his own experiences with marketing and slowly but surely, he began to gather an audience hungry to learn more.
In this episode you will learn:
Thu, 19 January 2017
126: Learn How Kamakshi Sivaramakrishnan Quit Her Job to Launch One of America's Fastest-Growing Businesses
There are many reasons people choose to become entrepreneurs. Some want to make money, others want the freedom of owning their own businesses, and some, like Kamakshi Sivaramakrishnan, want to make an impact. For Sivaramakrishnan, a self-described accidental entrepreneur, she never intended to become the founder of one of the fastest-growing companies in the world. It just so happened to be that it was only by doing so could she affect the change she wanted to see in the world.
Originally intending to pursue a career in academia, by the time Sivaramakrishnan graduated from Stanford with a PhD in information theory, she realized that this was merely a milestone on a journey to something greater. After graduating she headed for Silicon Valley and found herself one of the original engineers of a soon-to-be successful startup.
"I felt like here was a place where I could create an impact," Sivaramakrishnan says.
By the time that startup was acquired by Google in 2009, Sivaramakrishnan had developed a taste for the intricacies of the startup world and soon began her own venture called Drawbridge. The company was all about helping other companies of all kinds understand their customers and their buying habits across multiple devices.
Impressively, since she's launched, Drawbridge now has over 150 employees and is considered one of the fastest-growing companies in the world. Growing by almost 2000% in just the past year alone, in regards to size and the amount of revenue it generates.
Not bad for an accidental entrepreneur.
In this episode you will learn:
Thu, 12 January 2017
You can't talk about fast-growing SaaS (Software-as-a-Service) companies without mentioning Zapier. In about five years, they've amassed a customer base of over 1.5 million registered users, and grown their team from just three founders to 60 people. But perhaps what's most impressive and unique about Zapier, is the fact that those 60 people can be found all over the world.
While Wade Foster and his co-founders reside in San Fransisco, he is quick to mention that does not mean Zapier's headquarters are in San Fransisco. Not just employees, but also members of the executive team can be found on almost every continent, working remotely. Zapier is living proof that entrepreneurs and startups are no longer strictly bound by location, and that there is a whole world of talent out there.
"The internet feels like our true home," Foster says.
You might think that having such a team would be a detriment to a fast-growth company but, according to Foster, having such a large, distributed team is precisely the reason behind Zapier's impressive success. When it comes to managing and leading such a scattered team, all while building a fast-growing SaaS company, Foster is a master.
In this week's episode you'll learn:
This podcast episode was brought to you by Infusionsoft
Anyone looking for the gold standard in sales and marketing solutions should turn to Infusionsoft. The complete package for small businesses of all types, save yourself some time and let Infusionsoft do all the work for you by automating huge parts of your business.
Thu, 5 January 2017
Over the past 20 years or so, the common understanding of what an "entrepreneur" is has undergone some massive changes.
It used to be that an entrepreneur was someone who wore a proper suit, courted investors over fancy lunches and dinners, and ultimately cornered entire industries. Then the term started to shift.
These days when you think of an entrepreneur, you're more likely to conjure some hip whiz kid, much more likely to wear jeans and a hoodie than a suit. The attitude has changed as well, with entrepreneurs these days less concerned about building Fortune 500 businesses, and instead wanting to take on creative pursuits that can fuel their lifestyles of travel, leisure, and adventure.
You'd be hard-pressed to find a person who fits that 21st century entrepreneur archetype better than Sol Orwell. At only 32, he has already bought and sold multiple online businesses, co-founded a 7-figure business by the name of Examine.com, and finds himself globetrotting three to four months out of the year for fun. So how does he do it?
Orwell is no stranger to the entrepreneurship life, having started his first online business of buying and selling virtual currency at the age of 14. Ever since, he's been in love with starting businesses, and everything that the online world can offer. As a tried and true digital nomad, Orwell knows exactly what it takes to build up the perfect business for anyone wanting to be a lifestyle entrepreneur.
In this week's episode: