Fri, 30 June 2017
154: A Behind-The-Scenes Look at the Marketing Strategies of Multi-million Dollar Companies with Clate Mask of Infusionsoft
Every entrepreneur at some point faces the dilemma of simply not being able to pour any more hours of work into their company. As a result, they get stuck.
That's where Clate Mask, CEO of Infusionsoft, comes in. In the 10 years Infusionsoft has been operating, Mask has helped hundreds of entrepreneurs use the power of email marketing to double their growth, triple their leads, even quadruple overall revenue.
For Mask, automated email marketing is the secret weapon for any business that's trying to scale. In today's podcast episode, he dishes on how to do it right.
"What happens in an entrepreneurial business, when you're running a small company, it's very, very difficult to follow up effectively with all your leads and customers, and things slip through the cracks," he says. "You're wearing 10 different hats trying to run the business, and ... you just can't keep it all straight when the business starts to grow and when you start to have some success."
At that point, you can either hire more people to handle the workload, which can be costly, or learn how to automate your business.
Mask has helped Infusionsoft's 125,000-plus users create their own automation campaigns by mapping out customer lifecycles, and pinpointing the best times and messages to engage customers and get as much of a return as possible.
In this week's episode, Mask tells us what the marketing strategies of his best users look like, and how you can incorporate them into your own business.
In this episode you will learn:
Fri, 23 June 2017
In his lifetime as an entrepreneur, Steve Olsher has crashed, burned, and reinvented himself in the face of tremendous failure. But for Olsher, there was never any other path. If you can relate, he's got some indispensable wisdom to offer.
"I've been an entrepreneur pretty much since I've been old enough to pick up a rake and move some leaves around, or grab a shovel and do some snow-shoveling and clear some sidewalks, driveways, that sort of thing. We're all naturally wired to excel in very specific ways, and for me, I've always just been wired to rub a couple of dimes together to make that quarter," Olsher says.
Olsher has spent his entire life as an entrepreneur, and with it has experienced all the highs and lows, from starting a widely successful business that was prepared to go public within a year, to losing it all and walking away from a company he spent nine years of his life building.
But if success is defined by how well you can bounce back from failure, Olsher is one of the most successful people on the planet. Taking the knocks in stride, and embracing the lessons they taught him, Olsher went on to pursue other entrepreneurial ventures over the next six years, before reclaiming his original business and domain name, Liquor.com, and building his business from the ground up again.
In the years since, Olsher has distilled a lifetime of experience and lessons into helping others figure out what their passion and their purpose are. Today, he is now a New York Times-bestselling author, and is all about helping people reinvent themselves into who they truly want to be.
In this episode you will learn:
Thu, 15 June 2017
152: How to Build a Business You Care About More Than Paying Your Own Bills with Adam Braun of MissionU
Getting rich is for amateurs. A real entrepreneur, one with serious guts and vision, wants to make the world a better place.
If that's you, it's time to enter the world of social enterprise—business that seeks to make both a profit and a positive impact, on anything from education to world hunger. This is a tall order, but it's possible and an increasingly popular form of entrepreneurship. So today's podcast is going to show you exactly how to make money, while also making a difference.
Unlike your traditional businesses, social enterprises have a much harder time securing funding and even staff. The legal frameworks and business models can also be much trickier. Lucky for us, we were able to sit down with Adam Braun, founder of Pencils of Promise and MissionU. He shared with us how he managed to raise over $50 million in contributions, build hundreds of schools, and grow a worldwide staff of more than 125 employees as a social enterprise.
As he turned 25, Braun only had $25 in his bank account, but was still determined to build a school for the less fortunate. Before crowdsourcing was even a thing, Braun turned to strangers to help him fund his first project. He used social media and event marketing to attract people to his cause, relying on influencer and word-of-mouth to secure the funding he needed.
"You start scrappy and understand that maybe one day you'll have the resources to hire full-time staff and work with capital at hand, but most people don't start that way, and I certainly didn't," Braun says.
Starting with this grassroots marketing strategy and an all-volunteer staff, he built Pencils of Promise into a huge success. Today, more than 400 schools have been built as a result, and Braun's turned his sights to education in the United States with his new project MissionU.
In this episode you'll learn:
Thu, 8 June 2017
151: How to Build a Cult Following Tribe Resulting in 10's of Millions of Annual Recurring Revenue Russell Brunson
Russell Brunson knows a ton about building effective marketing funnels. It's a skill he learned after spending nearly 10 years making money online by building funnels for all sorts of things, from potato guns to coupons. Now as the CEO and co-founder of ClickFunnels, Brunson heads one of the fastest-growing bootstrapped companies in the world.
"We're growing faster than any VC-backed company that I know of, and we do it because we had to do it smarter, and we do it through the funnels that we practice and we preach, and it works," Brunson says.
In a mere two-and-a-half years Brunson has grown ClickFunnels to more than 36,000 active customers and, even more impressively, he's been able to turn those customers into a passionate community of evangelists loyal to the brand. He's since taken his talent and knowledge for building effective sales funnels and has distilled it all into an incredibly easy tool that anyone can use, as well as a number of bestselling books.
But it hasn't been an easy road and it's taken a heap of knowhow, expertise, and foresight to get there. Luckily for us, he's sharing his best advice with the Foundr audience.
In this week's episode you'll learn: