Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business (general)

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken.

Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person.

You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold.

You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.

 

In this interview you will learn:

 

- How to when to ship a project and when its ready to be released into the world   

- Why perfect doesn't exist

- The best analogy we have ever heard for good marketing

- Seth's failures

- Why it's YOUR turn! 

- The importance of blogging every day

- & So MUCH MORE!

Direct download: FP046_Seth_Godin.mp3
Category:general -- posted at: 8:19pm AEDT

So we've decided to mix things up a little with this podcast episode.

 

This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 months we've been quietly building up a very strong community on Instagram, and within the space of 8 months our Instagram account is 197,000+ followers from the time of writing this.

 

So often our community is asking us how we did it, so I wanted to share with you our top tips and tricks on how to gain a massive following on Instagram fast.


In this episode you will learn the following tips:

 

- The importance of posting content regularly

- How to create epic content and why

- Why you should have a CTA (call to action after every post)

- The importance of optimizing your bio and account

- How to use hashtags and a secret hack to increase your engagement in 30 seconds

- What an S4S is, and why it's super important

- Why you should be commenting on other pages.

 

If you would like to learn more on how to take advantage of Instagram for your business make sure you sign up to find out more about our course that we're launching soon called 'Instagram Domination'. You can do so here - www.foundrmag.com/getig

Direct download: FP045_Top_7_Instagram_Hacks.mp3
Category:general -- posted at: 8:22pm AEDT

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right.

Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reality on his own terms.

The popular School of Greatness podcast host, who is also an accomplished author and former Arena League football player, quite possibly achieves more before breakfast than most of us do in a week. And it’s all because he took the time to design the life he really wanted. In part, the job description includes overseeing his School of Greatness Academy, a resource for entrepreneurs that gives people access to tools, a community, and accountability coaching to bring their business and lifestyle to the next level.

We sat down with this marketing guru, lifestyle coach and all-round nice guy to learn how he went from couch-surfing to being one of the most sought after online thought-leaders. We also picked up a bunch of expert advice on how one achieves the level of greatness that would warrant such a slick, albeit made-up title.

Wander the halls of the School of Greatness and you’ll find them stocked with high-achieving alumni, each with a unique story in their chosen field or industry but who share the commonality of success. It is an inspirational and fascinating fraternity, one that keeps millions of listeners coming back to Lewis Howes’ podcasts week in, week out.

So how did a kid who dreamt of nothing more than becoming a professional athlete wind up inspiring people on the Internet? 

 

In this interview you will learn:

 

- Lewis's top 3 marketing must do's

- The importance of selling an online course before you have created it

- How to build relationships Lewis Howes style

- Branding & Copywriting 101

- The School of Greatness and the strong clarity and purpose he has behind everything he does

Direct download: FP044_Lewis_Howes.mp3
Category:general -- posted at: 1:46pm AEDT

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference.

“Biggest thing I’ve learned in business is actually making things happen. So picking up the phone, asking why, why aren’t we doing it now, why’s it going to take a week, let’s go do it today,” Drury says. “Just driving urgency, and getting things done puts you so far ahead of most other businesses that you can win in a really significant way.”    

It’s the kind of attitude you’d expect from the cofounder and CEO of a company that went public on day one, raising $15 million out of the gate with only about 100 customers. (“I think they were all blood relatives.”)

 

Since that early IPO in 2007, Drury’s accounting software company Xero has been essentially building a startup in the public eye, and that very sense of urgency has translated to some pretty incredible momentum. Over the course of eight years, the company has raised more than $300 million, they now have more than 1,000 staff, and more than 400,000 customers globally.

 

Not bad for a little company from New Zealand.

 

In this interview you will learn:

 

- Rod's key ingredients to success

- What it takes to build a Billion Dollar Startup

- Why Rod decided to list Xero on the NZ stock exchange when everyone doubted him

- How to develop a compelling vision and lead a team to success

- How Rod manages his life and work life balance

- Raising capital & pitching 101

 

I Need Your Help!

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 

 

Direct download: FP043_Rod_Drury.mp3
Category:general -- posted at: 5:23am AEDT

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it.

So how did Shaun Neff, founder and namesake of the California-based clothing company, skyrocket this global apparel giant from his humble backpack into the big time? By keeping it real, staying rad and being an insanely astute businessman.

On the surface, Shaun Neff might seem like just another hip, down-to-earth cat — but don’t be fooled. The 35-year-old Californian native is as sharp as they come. He’s also a lifetime opportunist and networking powerhouse. As the founder and CEO of Neff Headwear, he also bears the lofty responsibility of serving up trends to the world’s most sort-after audience — the youth market.

The tale of how Neff got to where he is today, at the helm of a multi-million dollar brand selling in 50 countries, is particularly intriguing. It’s one that takes a sharp departure from the usual “worked my way up from the bottom” story. Mostly because Shaun Neff, to this day, is still working his first job.

“It’s crazy but this is the only job I’ve ever had. Since high school I had dreamed of starting a surf, skate, snow-inspired brand that reached out to youth. So when I was up at college in Utah, snowboarding every day, I thought, ‘Alright it’s go time,’ and just went for it.”

 

In this interview you will learn:

 

- How the find the secret sauce to connect with influencers

- Branding 101 and the 3 simple principles Shaun has used to turn Neff into a 100m+ empire

- The power of authenticity and why it can make or break you in business

- How to know when to "take some of your chips off the table" and sell some of your company

- Key entrepreneurship lessons for starting out

- & Much more

 

I Need Your Help!

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 
Direct download: FP042_Shaun_Neff.mp3
Category:general -- posted at: 11:17am AEDT

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed us how. Ferriss needs no introduction. Multiple New York Times best-selling author. Entrepreneur. Self-help guru. Investor. Celebrity. And now star of his own television show.

 

Even if you know nothing of entrepreneurialism, you probably know the work of Tim Ferriss. The 4-hour Workweek ring any bells? Chances are, it’s that book your roommate is always gushing about. A #1 New York Times and Wall Street Journal best-seller, it has seeped into the zeitgeist and changed more lives than its detractors would like to admit. The 4-Hour Workweek was on the New York Times best-seller list for four-and-a-half years straight and stayed on other lists for seven consecutive years. Released in 2007, this seductive and seminal book was about escaping the workaholic lifestyle to “find your muse.” For the uninitiated, that means a business that takes up little time, yet turns over enough revenue for you to enjoy a sort of freedom from the office bullpen.

 

If it weren’t for Tim Ferriss and The 4-Hour Workweek, a lot of us wouldn’t be where we are today. I know I wouldn't! So it's with great pleasure I bring you the man, the myth and the legend Tim Ferriss.

 

P.S. If you would like to check out Tim's new TV show, 'The Tim Ferriss Experiment' which we highly recommend! You can visit - www.itunes.com/timferriss

 

In this interview you will learn:

 

- Tim's strategies on how he exploded the 4-hour work week brand (the early days)

- How he builds solid relationships with influencers and doesn't use the hard sell

- The no.1 marketing strategy he uses for approaching any project and making it explode

- The top 5 productivity tools that are changing the game for Tim right now that allow him to hack the hell out his time and get insane amounts of work done (gamechanger)

- Tim's new epic TV show and the secret to learning any skill FAST

- An extremely humbling story of how Tim got his first customers for his first business, and what it's like for every single person when they first start out on their entrepreneurial journey

- & So much more of course :)

 

 

Direct download: FP041_Tim_Ferriss2.mp3
Category:general -- posted at: 4:22pm AEDT

Getting laid off is enough to make anyone want to crawl into a hole and hide. But Pat Flynn went the other direction. He took the opportunity to open himself up, and put his experience in the spotlight. And that very openness became the key to his success, as his Smart Passive Income Community has now reached millions of entrepreneurs.

 

Its not every day that you have the chance to become an overnight sensation, but for Pat Flynn, the stars seemed to align perfectly for him on a gloomy day in 2008. After landing the job of his dreams and working passionately at it for many years, the mid-2008 recession hit him harder than hed ever imagined. Being recently promoted at a large architecture firm, he was shocked when his boss announced that the company could no longer pay for his services and expertise.

 

Although he was clouded with the fear of unemployment during the first few weeks, this obstacle was the golden opportunity that would change his life forever.


Enter Pat Flynn from Smart Passive Income

 

In this interview you will learn:

 

- How Pat has built a raving super engaged community so powerful that he often receives emails from community members asking for his amazon affiliate link as they want Pat to receive the affiliate commission from Amazon

- The power of building extremely deep relationships with your audience and how to build epic amounts of trust

- A throwdown on the Foundr Podcast and core action items on how to improve your podcast

- How Pat has built one of the top ranked business podcasts

- The power of transparency and how it has helped Pat grow his business exponentially

- What Pat believes it takes to build a successful online business these days

- & Much more!

 

I Need Your Help!

 

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 

 

 

Direct download: FP040_Pat_Flynn.mp3
Category:general -- posted at: 9:07am AEDT

Barbara Corcoran doesn’t look far past the family tree for inspiration. While many entrepreneurs seek seasoned businesspeople to learn from, Corcoran’s mentor was her mother, not because her mother managed a company—she didn’t—but because she managed a family.

“She ran our little, tiny two-bedroom flat like a corporation,” Corcoran recalls. Everything was organized, and everything had a system. Her mother did a phenomenal job motivating each of the children, helping them do what they did best. “If she had been in business, she would’ve been a tycoon,” Corcoran says. “I wouldn’t have wanted to compete with her.”

Common sense was one of her mother’s virtues, and it’s a trait that Corcoran says is vital in business. “I think you have to trust your natural instinct,” she says to aspiring entrepreneurs. Business is about street smarts. It’s not something you can learn in a classroom — you have to do it.

That’s exactly what she has done. Corcoran’s resume includes several businesses and millions of dollars, and she’s now a “shark” investor on ABC’s popular Shark Tank TV series.

She started young. “I had a flower-of-the-week club when I was in college that failed miserably,” she says. “It was good for a while and then it failed. How did I get that job? I just invented it.”

She later founded two real estate companies, including the Corcoran Group, which she started with a $1,000 loan and ultimately sold for $66 million. Corcoran has channeled her experience into her role as an investor on Shark Tank, a reality TV competition that pits entrepreneurs against each other in a contest to pitch their ideas and get big funding. The show’s run includes six seasons, and she’s been along for the whole ride.

 

In this interview you will learn:

 

- Barbara's story on how she rose to success

- The critical elements she believes it takes to become a successful entrepreneur

- A super productivity hack to get the most of your day

- Real estate investing tips

- What it takes to get your idea funded

- What Barbara looks for in an entrepreneur and the companies she invests in

- & Much more

 

I Need Your Help!

 

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 

 

Direct download: FP039_Barbara_Corcoran.mp3
Category:general -- posted at: 12:15am AEDT

Mattan Griffel wasn’t prepared for his first job. After he graduated college, a startup company asked him to be their marketer, but he didn’t know how to be a marketer. Mattan had studied philosophy and finance, but despite years of delving into the life of the mind and the management of money, he couldn’t snag a job in the financial sector. So he sat there, tasked with an entirely different field: marketing.

Griffel really wasn’t prepared, so he decided to fix that. He charged into the challenge, devouring books on marketing, consuming online classes, doing everything he could to eat up as much knowledge as possible. In just a year and a half, he says, he learned more about marketing than four years at university taught him about finance.

Learn voraciously. A passion for new skills can expand your opportunities and multiply your successes.

Griffel’s drive to be good at whatever he did gave him the ability to successfully manage a marketing budget of half a million dollars.

Now, that same drive has put Griffel at the helm of One Month, a Y Combinator-backed education startup aiming to provide what he calls a “no-bullshit first month of learning.” The company has created a contingent of lightweight courses that each teach the basics of a topic—ranging from Ruby on Rails to HTML to growth hacking and more—in 15 minutes per day for 30 days.

It was his endeavor to gain marketing skills that exposed Griffel to entrepreneurial education outside the brick walls and stone pillars of formal schooling. Having learned from platforms like Udemy and Skillshare, he eventually began teaching for them.  While instructing an in-person class on coding at General Assembly, Griffel met Chris Castiglione, with whom he would one day found One Month.

 

In this interview you will learn:

- Epic growth hacking strategies

- Key lessons from a Y-Combinator backed startup

- Mattan's experience at Y-Combinator

- Key Entrepreneurial lessons learned along the journey

- How to create powerful and valuable courses that sell

- & Much more!

 

I Need Your Help!

 

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 

 

 

Direct download: FP038_Mattan_Griffel.mp3
Category:general -- posted at: 10:30pm AEDT

Some people thought entrepreneur Justin Gold was nuts for trying to disrupt the peanut butter market. A decade later, he’s been recognized by Inc. and Ernst & Young as one of the food and beverage sector’s rising stars.

Originally from Pennsylvania, Gold is one of the Boulder, Colorado startup community’s big success stories, having moved to the mountain town after becoming disillusioned with his original career plan to become a lawyer. The keen outdoorsman made the most of the biking and skiing lifestyle while waiting tables to support himself, and found himself frequently chowing down on peanut and almond butter for the protein benefits.

Gold decided to start making his own at home, experimenting by adding everything from maple syrup to berries in his concoctions. They proved a big hit with his roommates, who ate everything he whipped up, so Gold started labeling the jars “Justin’s,” at first just to keep them away.

“At that point it changed from a kitchen experiment to a project,” he says. Being completely new to business, he had a million questions about how to start a company, from company structure through to labeling, packaging, and food regulations. Leaning on the Colorado University business library as a resource, Gold came up with a business plan. And since Boulder is home to a number of other companies in the natural foods space, from Celestial Seasonings to Rudi’s Organic Bakery, he started reaching out to their founders for advice.

Having raised about $30,000 from friends and family, Justin’s launched in 2004, selling to local stores, but a few years in, wasn’t growing as Gold had hoped. He knew overnight success was unlikely — his own mentor Steve Demos, the creator of milk alternative Silk, struggled for nearly 30 years selling tofu first. Being a “little naive and a little stubborn” kept him going, he says, with the idea that they would figure it out eventually.

 

In this interview you will learn:

 

- When, and how to know how much equity of your business you should give you

- The importanance of starting your business idea

- Why curiosity can be an amazing trait as an entrepreneur

- How Justin turned his idea peanut butter idea into a multi-million dollar empire

- Key leadership skills to build a solid team

- How to scale a business when you recieve rapid growth

- When, and how to know how much equity of your business you should give up

- A key concept to keep your employees super motivated

Direct download: FP037_Justin_Gold.mp3
Category:general -- posted at: 1:54am AEDT