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September 2017
S M T W T F S
     
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Syndication

From a very young age, it was clear that selling was encoded in Gary Tramer’s DNA.

His aptitude for sales emerged early when he was a scrappy little kid riding his bike around the neighborhood with his friends. He and his gang would steal their neighbors’ plants, re-pot them into yogurt containers, and sell them back to the same neighbors. With the money they made, Tramer and company would indulge in Fizz Wiz, Warheads, and other junk from the candy shop.

“We were crafting our humble entrepreneurial beginnings,” Tramer says.

From these humble beginnings, Tramer has evolved to start and run several successful sales-focused businesses, up to today’s LeadChat company, where revenues reach over $1 million. He’s become a true master, with roots in face-to-face selling that he adapted and scaled up using cutting-edge digital tools. And he dished all of his secrets for us in this interview.

In this interview you will learn:

  • From start to finish, what goes into making and closing leads
  • Dozens of helpful tools you can start using today for your own sales strategy
  • The different ways you can test your ads without breaking the bank
  • The process of utilizing traditional marketing techniques in a digital setting
  • What it takes to train your salespeople with no experience into becoming absolute sales machines
  • & much more!
Direct download: FP086_Gary_Tramer.mp3
Category:general -- posted at: 12:08am AEST

“Lean Startup” has become a popular concept in the world of entrepreneurship. All founders and founders-to-be have phrases like “pivot” and “fail fast” on the tips of their tongues.

But for Martin Hosking, lean isn’t just a fashionable trend. He’s lived it. And after applying and experiencing lean methods over decades of launching and running tech startups, the methodology has gained a more sophisticated meaning in Hosking’s mind. It is not just a clever strategy for testing markets, but rather staying nimble to truly fulfill the needs of the customer, something that drives him today.

“What I really like about lean is it puts the customer at the center,” Hosking says, adding a caveat. “You need to have lean, but you need to have a good strategic orientation. The customer doesn’t always know what they want."

Hosking’s nuanced understanding of lean startup methodology highlights the deep expertise he’s developed over the course his career. And it’s paid off. After experiencing more than his share of 1990s dot-com boom and bust, Hosking is now CEO of Redbubble, an Etsy-like online marketplace for artists that’s become highly successful.

But as any successful entrepreneur will tell you, it’s not just smarts and experience that get you there.

Passion is the vital ingredient that needs to be present to keep a company going during the hard times and bring it out of the shadows to phenomenal success. It’s a kind of passion that can’t be reeled in or held back. It comes out immediately when you meet a true entrepreneur. Martin Hosking is a prime example; the passion and dedication he has for his work spills out from his fast and excited manner of speaking.

In this interview you will learn:

  • What it really means to go lean and how to get there
  • The secrets to developing a passionate group of users
  • How to be prepared when the unexpected arises
  • The processes that Martin goes through in order to make sure that his business is always running in top shape
  • What goes into building a successful online business
  • & much more!
Direct download: FP085_Martin_Hosking.mp3
Category:general -- posted at: 3:17am AEST

As a full time software developer working for a large company, Rob Walling dreamt of becoming an entrepreneur – and more than a decade later he has obtained serial entrepreneur status.

Rob Walling is many things…as a serial entrepreneur he has been at the helm of several tech companies including Drip, Micropreneur, HitTail and DotNetNovice. His personal brand is supported by regular posts to his blog which he forayed into a book, Start Small and Stay Small: A Developer’s Guide to Launching a Startup. In his spare time, he wears the hat of a podcaster, conference host, teacher, angel investor and audio book junkie.

When the entrepreneurial itch first infiltrated Rob’s being, he left his full time job and began consulting and freelancing. The move was great at first but he soon found that freelancing and consulting was a lot like working for someone else – which was seriously uncool.

His new dream was products – build something that people will buy on his own terms without the watchful gaze of a boss. But, it didn’t work like that…instead; Rob’s second transition came when he acquired a small software application and tasted true freedom. As Rob puts it, “My goal was to cobble together enough of a portfolio so that I could stop consulting.”

His acquisitions ran the gamut from a site that sold beach towels (but ranked high on Google) to a book on bonsai trees but eventually, he was able to give up consulting completely. He developed a strategy built on incremental progress - a solid stair stepping approach that has made every acquisition, his biggest acquisition.

In this interview you will learn:

  • What to do when you want to bootstrap and how to make it work
  • The secrets to keeping yourself in check and managing expectations
  • The secrets to self-confidence in the startup world
  • How to build yourself a top mastermind group
  • What it takes to ensure that you have a proven product that people will love
  • &  much more!
Direct download: FP084_Rob_Walling.mp3
Category:general -- posted at: 4:14am AEST

It's not easy to admit when you're wrong, but you'll rarely find a better time than when you're filing for personal bankruptcy.

That's what Tim Fargo of Tweet Jukebox had to do when he was a young man in 1991 and found himself a little too in over his head. But today he's the founder of one of the most exciting and innovative social media automation engines in the world, right after selling his previous company for $20 million.

So how does someone go from bankruptcy to $20 million?

Well you do it by paying attention and learning from your mistakes, which is exactly why Tim is where he is today. He's experienced both the lowest and highest points any entrepreneur can go through and he's walked away a better businessman and all the wiser for it.

We're very lucky to share with you today this episode of the Foundr podcast, in which he talks openly about the lessons he's learned throughout his career and all the different pitfalls and traps you need to avoid.

If you ever wanted to learn from someone with over 25 years of highs and lows in the world of entrepreneurship, you don't want to miss this one.

In this interview you will learn:

  • What it's like to file for bankruptcy and how to recover from it
  • The do's and dont's of cash flow management
  • How to keep yourself in check and on the right track when starting a business
  • The key steps to growing your business rapidly
  • What you can learn from going broke
  • & much more!
Direct download: FP083_Tim_Fargo.mp3
Category:general -- posted at: 12:37am AEST

Gary Vaynerchuk is a bona fide Internet celebrity. At last count, he was sitting pretty at 1.21 million Twitter followers, and 226,000 Instagram followers. He’s appeared in the Wall Street Journal, Time Magazine, on Late Night with Jimmy Fallon, Conan O’Brien, Ellen, CNN, and MSNBC. He’s now the CEO of VaynerMedia, a digital agency with more than 600 staff. Vaynerchuk is an entrepreneur, investor, New York Times best-selling author, speaker, and, hailing from greater New York City, a fervent Jets fan.

But his success all started with Wine Library TV, a video blog he started when YouTube was still a 1-year-old Internet debutante. From the start of his career, Vaynerchuk has mastered social media to draw attention to his online persona GaryVee, and since then has leveraged his fame to build success with over a decade of shrewd planning and execution. But there’s one secret to success that Vaynerchuk always comes back to.

“The reason that I’m speaking to you is that I’ve worked harder than you.”

These brazen words were uttered by Vaynerchuk during one of his many training videos. While it’s impossible to know just how true that is, this is a belief central to Vaynerchuk’s life. Hard work is everything.

When discussing his success, the word hustle frequently bobs to the surface. “My hustle is better than everybody else’s,” he says, “so I have to bet on it. I bet on my strengths.” And despite living in an age of lifehacks and shortcuts, Vaynerchuk remains a staunch advocate of simple hard work. Armed with little more than his ball-of-fire personality and a will to succeed, he’s built an attention-hungry business empire worth millions.

In this interview you will learn:

  • The best strategies to leverage social media for your business
  • What to look out for when it comes to creating the perfect social media strategy
  • The secrets to creating valuable content and why it works
  • How to take care of your employees and build long-lasting and loyal relationships
  • The secrets behind each social media platform and how to take advantage of each one
  • & much more!

This podcast episode was brought to you by FreshBooks.

When it comes to finding the perfect service to help you manage and track your invoices, time and expenses then you can't go past FreshBooks. Designed for the small businesses and entrepreneurs who don't need full-blown double-entry programming but still want to keep their finances in check, you can't go back once you start using it!

Better yet, FreshBooks is offering a month of unrestricted use to all of Foundr listeners ­ totally free right now and you don’t need a credit card for the trial!

To claim your free month, go to FreshBooks.com/FoundrMag and enter FoundrMag in the “How Did You Hear About Us?” section to get started today!

Direct download: FP082_Gary_Vaynerchuck.mp3
Category:general -- posted at: 12:08am AEST

Every day there’s an entrepreneur out there who believes that they’ve found the golden ticket. The one idea that is so revolutionary that it’s going to change the landscape of their niche and bring them huge success.

Unfortunately, no matter how great of an idea it may be, nothing happens unless you have a brilliant plan to execute it.

So where to start in this crazy startup world?

Well, according to Greta Rose Van Riel, it starts off with finding not just the right product idea but the perfect one. By using a bit of research, and a little bit more patience, she was able to find the type of product that took her to over 600k in revenue in just under a year!

By utilising Instagram she managed to spread her brand’s message and exposure, growing to over 15 million followers in just a few years! It is very rare you’ll find anyone else as savvy as the founder of SkinnyMe Tea when it comes to the world of e-commerce.

In this interview with Foundr Greta breaks down for us the nitty gritty details of the e-commerce world and shows us just what it takes to make it as a 21st century entrepreneur.

In this interview you will learn:

  • Learn the easiest and cheapest way to build a website for your business
  • Important Insights on how to use Instagram to help start, grow and build up your brand account
  • Learn how to identify trends and physical products that you can successfully sell online
  • How to get your perfect funnel for you to start selling immediately
  • The do's and don'ts of E-commerce

& much more!

Direct download: FP081_Greta_Rose_Van_Riel.mp3
Category:general -- posted at: 4:56pm AEST

One type of entrepreneur we don't give enough credit to is the local business owner. While it seems that everyone in the startup world these days is trying to come up with the latest app, or next revolutionary SaaS, we often forget about that entrepreneur looking to create something on the ground.

One of the biggest struggles for local business owners is finding a way to get their business out there. When you're running a brick-and-mortar business it can often feel like your options are limited when it comes to marketing and brand exposure.

Ramy Georgy is about to change to way you think about local business.

Ramy is a local dentist in Foundr's home base of Melbourne, Australia and today he runs one of Australia's most recognized and sought-after teeth-whitening clinics. The most impressive part? He achieved all of this within his first year of operation.

By thinking creatively and using the power of Instagram and celebrity influence, Ramy has managed to turn his local business into an international one, proving once and for all that traditional and digital businesses don't have to live in separate worlds. In fact, when used together, you can produce some phenomenal results.

In this interview you will learn:

  • How Instagram works in turning your followers into actual clients for a local business
  • Tips on how to sell your local product and increase your business internationally at the same
  • The importance of having influencers on your side when taking on the global market
  • Ways to start a business and be recognized in the dental industry
  • Tips on choosing the right influencers to work with
  • & much more!
Direct download: FP080_Ramy_Georgy.mp3
Category:general -- posted at: 8:31am AEST

One common trait among successful entrepreneurs is a sense of urgency—spotting a need and responding without hesitation in order to address and capitalize on it, even when that means taking a risk.

Deonna Monique is a prime example. As a consumer of hair extensions, she had long struggled with finding the right product, and what she saw as a lack of authenticity in the market. But when she realized through social media that the problem was much bigger than her own, she started a company.

“I thought I was on to something,” Monique tells Foundr. “So a week after I opened my business, I quit my job. I just went for it.”

Despite some serious tests of faith along the way, Monique stuck with her company Boho Exotic Studio, and ended up earning seven figures in that first year, she says. Now approaching three years in business, and she has a strong foothold, all with her chief channel of marketing being social media platforms like Instagram.

Monique’s lack of hesitation, no-nonsense approach to connecting with her customers, and faith in the quality of her product and service, have added up to a stunningly fast ascent, all in the face of serious business and personal hurdles.

In this interview you will learn:

  • How to let your customer be the face of your company
  • What to do when it feels like you've hit rock bottom as an entrepreneur
  • The best ways to hack social media marketing to further your brand and grow your audience
  • The perils and benefits of diving straight into building a business as a new entrepreneur
  • The importance of looking past all the doubters and believing in yourself and your dreams
  • & much more!
Direct download: FP079_Deonna_Monique.mp3
Category:general -- posted at: 11:32am AEST

No matter how you crunch the numbers, starting your own business is expensive.

In fact one of the first crossroads moments you'll encounter as an entrepreneur, among many, is trying to figure where you're going to get that funding. Do you self-invest and bootstrap it? Or do you start talking to investors?

Raj Sheth goes deep on that issue in our interview today, as he openly talks about how he and his co-founders funded their way to the top with Recruiterbox.

Nearly five years since its launch, Recruiterbox is used by more than 1,500 customers, with next-level businesses like Groupon, Couchsurfing, and Crunchbase praising the SaaS that Sheth has created.

In one of our most insightful interviews to date, Sheth talks about the lessons he's learned throughout his entrepreneurial journey, from being the founder of two failed startups, to using SEO as a source of customer acquisition.

In this interview you will learn:

  • Bootstrapping 101: How to start a software business on a tight budget
  • The importance of having a well-rounded founding team
  • Do's and don'ts of building any kind of software product
  • Top strategies on how to utilise SEO with the right kind of content
  • What to do to get your name out there and have top-level influencers and companies use your platform
  • & much more!
Direct download: FP078_Raj_Sheth.mp3
Category:general -- posted at: 10:13am AEST

In just a few short years Steve Kamb has successfully created a multimillion dollar business by orchestrating one of the most intriguing communities online.

As the founder of Nerd Fitness Kamb has positively influenced and empowered thousands of people in the world into living a healthier lifestyle. By looking past the stereotypes and the norm, Kamb has managed to break through the highly competitive fitness market and find a niche that was looking for the answer that only he could provide.

However the key to his success?

Being able to speak the language of his target market, in this case geeks and nerds. The average joes and desk jockeys who want to look like Captain America but aren't sure where to start.

By putting his community first and realising that there's more to fitness than the latest bodyweight exercise, or the different flavours of protein, Kamb has managed to gamify fitness and, in doing so, win the loyalty of every member of his community.

In this interview you will learn:

  • How to start a multimillion dollar business in the online fitness industry
  • Strategies on writing successful articles to target a specific market of readers and culture
  • Not only the importance of an engaged community but the secrets to building one
  • Ideas on how to start on writing and publishing your own self-help book
  • Important health tips for the busy entrepreneur
  • & much more!
Direct download: FP077_Steve_Kamb.mp3
Category:general -- posted at: 7:13am AEST