Foundr Magazine Podcast | Learn From Successful Founders & Proven Entrepreneurs, The Ultimate StartUp Podcast For Business

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.

Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.

 

In this episode you will learn:

  • How to find your voice and personify your brand
  • How to turn influencers into brand ambassadors
  • Key tips on speaking to your target market
  • The best ways to generate content for Instagram
  • Hacks to scale your business to epic proportions
  • & much more!
Direct download: FP052_Frank_Body.mp3
Category:general -- posted at: 2:24am AEDT

He was told it couldn’t be done. Social good was meant for nonprofits. Businesses were for making money. But Tom Dawkins always felt like there was a puzzle to be solved, that he could put the pieces together and run a profitable business that created change in the world.

 

A serial entrepreneur from a young age, Dawkins worked in both nonprofits and tech startups before finally  solving it. The result was StartSomeGood, a crowd-funding platform for anyone—nonprofit, for profit, or individual—with an idea to make positive change in the world.

 

In this episode you will learn:

 

- How to start your own social enterprise

- How to measure your impact and why

- The true definition of social entrepreneurship

- How find a problem that needs solving

- Budgeting 101 with a for profit social enterprise

- & So much more!

 

Direct download: FP051_Tom_Dawkins.mp3
Category:general -- posted at: 12:31am AEDT

In this episode we go behind the curtain and shine the spotlight on someone part of the Foundr Magazine team that is an absolute superstar designer, entrepreneur and ruckas maker.

 

Enter Karan Jain.

 

You wouldn't probably know this, but Foundr Magazine wouldn't be where it is today if it wasn't for Karan. 

Karan taught me the power of design and branding. This bold move that we've made with the level of Foundr's design has allowed to build great reputation in the entrepreneurial space. Not just as brand itself, but also as an influencer in the entrepreneurial space.

 

In this interview you will learn:

 

- What it takes to have epic design and branding in your startup

- The untold foundr story you wouldn't know

- Behind the scenes on the creation process of Foundr Magazine

- Key lessons from Karan on how to choose a design agency

- & So much more!

Direct download: FP050_Karan_Jain.mp3
Category:general -- posted at: 3:23am AEDT

Dan Tocchini wants to change how we use the web. His website design startup The Grid have had almost 50,000 founding members and they might just pull it off.

For all of the advances in how we use the Internet in recent years, the options for the average person who needs to make a website can still be simultaneously dizzying and uninspiring. It usually comes down to either paying someone a bunch of money, learning to do it yourself, or buying a template.

 

Dan Tocchini wants to change that. His startup The Grid poses the questions: What if having your own unique website was as easy as posting to Facebook? What if you could just supply the content, and a program just did the rest for you?

 

The answer he and his team came up with is an automated alternative to services like Wordpress or Squarespace. And if Tocchini’s right, it might just change how people view the web. While the company hasn’t gone live yet, the team has racked up two hit Kickstarters, two rounds of funding, more than 31,000 preorders, and an offer from Facebook (they turned it down).

So what’s all the fuss about? Well, the corners of the Internet that are thriving these days have developed fancy algorithms and design features that make it as simple as possible to connect and share information (think of the curated Facebook feed or Twitter’s 140 characters). They take the flurry of anxiety-inducing decisions away from the average person (see Barry Schwartz’s The Paradox of Choice). But website creation has been sort of left behind, Tocchini says, and relatively few Internet users have their own sites. For those who do, it’s kind of a pain.

“Websites are like the atomic building block of the web, and they’ve been completely ignored by the big tech companies,” Tocchini says.

He thinks the web can do better. His team has spent the past few years creating a platform that starts with content and uses software to automatically turn it into a website. Think of it as having your own web designer that makes all of the decisions for you, except that web designer is artificial intelligence.

 

If you would like to becoming a founding member of the grid, make sure you go to https://thegrid.io/ to sign up now :)

 

In this interview you will learn:

 

- Why you would turn down a buyout offer from facebook

- Leadership 101

- How to come up with an epic idea

- How Dan's vision is going to revolutionize the web

- The problem with websites right now and how the Grid plans to solve this massive problem

- What it truly takes to become a successful entrepreneur

- & So much more

   

Direct download: FP049_Dan_Tocchini.mp3
Category:general -- posted at: 3:15am AEDT

It is with great pleasure we bring you this interview with the one and only Ed Dale.

 

If it wasn't for this man, Foundr wouldn't exist. I've been lucky enough to learn a lot of my marketing and online business chops from Ed Dale, so I thought what better reason to bring him on the show to share with us the infamous secrets to doing a $1 million launch.

 

Ed Dale is the creator of The Challenge and co-founder of MagCast. He's helped over 300,000 entrepreneurs start online businesses and is a world re-knowned online marketer.

 

The best place to find Ed is at eddale.co

 

In this interview you will learn:

 

- The processes that Ed goes through to prepare for a $1m launch

- What is good will, and why it matters when it comes to doing a $1m launch

- The secrets to getting other people to promote your products/services when it comes to getting affiliates

- What it takes to create a successful digital product

- & So much more!

Direct download: FP048_Ed_Dale.mp3
Category:general -- posted at: 9:14am AEDT

In business, in music, or in life, there are few people you will meet as unapologetically honest as Amanda Palmer. Or as you may know her from the title of her recent tour, Amanda Fucking Palmer. 

A lifelong nonconformist, Palmer has evolved from living statue to award-winning musician—as one half of cabaret rock duo Dresden Dolls and soon to hit the stage opening for Morrissey and Blondie—from TED-talker to esteemed author, and now thought leader.

Palmer’s Twitter bio colorfully advertises a performer, writer, giver, taker, yeller, listener, love-lover and rule-hater to her one million-plus follower base. And from our own conversation with Palmer, all of these qualities seem fairly apt. 

But there’s one thing this self-account fails to capture, and that is how authentic she is. Palmer has built legions of passionate fans—and certainly her share of detractors—by having a unique voice that is louder than her music ever could be. And by simply asking. 

And the answer for many is a loud and resounding YES.

Ask, Don’t Tell

Being a born storyteller has perhaps taken Palmer in directions even she did not foresee. As an arts graduate Palmer began her professional life as the Eight-Foot Bride on the streets of Cambridge, Mass. During this time she honed a deep curiosity for genuine human connection that has been the underlying theme of all her achievements. 

It is this story that Palmer shared on the global TED stage in 2013, when she spoke of the profound encounters she experienced with people from all walks, often people who Palmer sensed were very alone. In her recollection, they would momentarily enjoy very intense eye contact and “fall in love a bit.”

 

In seeking this connection with others, Palmer and her Dresden Dollsbandmate Brian Viglione made a habit of always spending time “signing and hugging” with fans after each concert, and from here, the story takes off. In the past decade, Palmer has couch surfed the globe several times, sourced music, food, instruments and a hundred other forms of support from her loyal fan base, crowdfunded a cool $1.1 million to produce an album, and whipped up a good deal of controversy along the way.

 

In this interview you will learn:

 

- How to embrace your audience

- How to endure criticism and become a revolutionary in your industry

- The importance of asking for help

- How to build an extremely strong community

- Breaking the rules and why they were created

- & So much more

Direct download: FP047_Amanda_Palmer.mp3
Category:general -- posted at: 2:06am AEDT

Marketing guru and multiple New York Times bestselling author Seth Godin explains why you should focus less on doing what you're told and more on doing work that's worth doing. In order to take advantage of the unique opportunuties afforded by our times, some rules just have to be broken.

Some people just get it. They grasp the spirit of the times in ways that ordinary people don't. They understand the patterns and progression of history, and can interpret current events and trends with rare wisdom and insight. Seth Godin is one such person.

You might say his knowledge about the world of business borders on the prophetic. You could also safely say Seth Goden is a man who sees the world not for what it is, but for what it could be. He's in the business of change: predicting it, implementing it, and watching it unfold.

You've probably seen his TED talks, his books, his blog, his podcast; he's the one of those characters who are grounded, yet somehow still larger than life. For those late to the Godin party, he's a marketing guru, founder of Squidoo.com and world-renowned author of 17 business bestsellers including Linchpin, Unleashing the Ideavirus, Tribes, and Purple Cow. For a man who understands tribes, he has proved time and again that he can walk the talk, building, in the process, a legion of raving fans-people who thrive on his entertaining blend of business and sociology.

 

In this interview you will learn:

 

- How to when to ship a project and when its ready to be released into the world   

- Why perfect doesn't exist

- The best analogy we have ever heard for good marketing

- Seth's failures

- Why it's YOUR turn! 

- The importance of blogging every day

- & So MUCH MORE!

Direct download: FP046_Seth_Godin.mp3
Category:general -- posted at: 8:19pm AEDT

So we've decided to mix things up a little with this podcast episode.

 

This one is a short bite-sized episode, detailing our top 7 hacks for Instagram. You're probably not aware, but in the past 8 months we've been quietly building up a very strong community on Instagram, and within the space of 8 months our Instagram account is 197,000+ followers from the time of writing this.

 

So often our community is asking us how we did it, so I wanted to share with you our top tips and tricks on how to gain a massive following on Instagram fast.


In this episode you will learn the following tips:

 

- The importance of posting content regularly

- How to create epic content and why

- Why you should have a CTA (call to action after every post)

- The importance of optimizing your bio and account

- How to use hashtags and a secret hack to increase your engagement in 30 seconds

- What an S4S is, and why it's super important

- Why you should be commenting on other pages.

 

If you would like to learn more on how to take advantage of Instagram for your business make sure you sign up to find out more about our course that we're launching soon called 'Instagram Domination'. You can do so here - www.foundrmag.com/getig

Direct download: FP045_Top_7_Instagram_Hacks.mp3
Category:general -- posted at: 8:22pm AEDT

If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right.

Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reality on his own terms.

The popular School of Greatness podcast host, who is also an accomplished author and former Arena League football player, quite possibly achieves more before breakfast than most of us do in a week. And it’s all because he took the time to design the life he really wanted. In part, the job description includes overseeing his School of Greatness Academy, a resource for entrepreneurs that gives people access to tools, a community, and accountability coaching to bring their business and lifestyle to the next level.

We sat down with this marketing guru, lifestyle coach and all-round nice guy to learn how he went from couch-surfing to being one of the most sought after online thought-leaders. We also picked up a bunch of expert advice on how one achieves the level of greatness that would warrant such a slick, albeit made-up title.

Wander the halls of the School of Greatness and you’ll find them stocked with high-achieving alumni, each with a unique story in their chosen field or industry but who share the commonality of success. It is an inspirational and fascinating fraternity, one that keeps millions of listeners coming back to Lewis Howes’ podcasts week in, week out.

So how did a kid who dreamt of nothing more than becoming a professional athlete wind up inspiring people on the Internet? 

 

In this interview you will learn:

 

- Lewis's top 3 marketing must do's

- The importance of selling an online course before you have created it

- How to build relationships Lewis Howes style

- Branding & Copywriting 101

- The School of Greatness and the strong clarity and purpose he has behind everything he does

Direct download: FP044_Lewis_Howes.mp3
Category:general -- posted at: 1:46pm AEDT

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference.

“Biggest thing I’ve learned in business is actually making things happen. So picking up the phone, asking why, why aren’t we doing it now, why’s it going to take a week, let’s go do it today,” Drury says. “Just driving urgency, and getting things done puts you so far ahead of most other businesses that you can win in a really significant way.”    

It’s the kind of attitude you’d expect from the cofounder and CEO of a company that went public on day one, raising $15 million out of the gate with only about 100 customers. (“I think they were all blood relatives.”)

 

Since that early IPO in 2007, Drury’s accounting software company Xero has been essentially building a startup in the public eye, and that very sense of urgency has translated to some pretty incredible momentum. Over the course of eight years, the company has raised more than $300 million, they now have more than 1,000 staff, and more than 400,000 customers globally.

 

Not bad for a little company from New Zealand.

 

In this interview you will learn:

 

- Rod's key ingredients to success

- What it takes to build a Billion Dollar Startup

- Why Rod decided to list Xero on the NZ stock exchange when everyone doubted him

- How to develop a compelling vision and lead a team to success

- How Rod manages his life and work life balance

- Raising capital & pitching 101

 

I Need Your Help!

 
If you haven’t already, I would love if you could be awesome and take a minute to leave a quick rating and review of the podcast on iTunes by clicking on the link below. It’s the most amazing way to help the show grow and reach more people!
 

 

Direct download: FP043_Rod_Drury.mp3
Category:general -- posted at: 5:23am AEDT