Wed, 15 April 2020
298: Serial Entrepreneur Josh Snow’s Approach to Influencers, Recurring Revenue, and Paid Ads During a Pandemic
Josh Snow always finds ways to thrive in difficult situations.
Growing up, his family didn’t have a lot of money, and he wanted to help them cover basic expenses. So Snow taught himself how to create websites at his local library, which is how he stumbled into entrepreneurship. He eventually took that knowledge and built a software company from the ground up, which he sold by the age of 21.
Now Snow runs multiple successful businesses—with the most prominent one being his nine-figure teeth whitening business, Snow.
And he’s still finding ways to overcome adversity. Just as most businesses have been impacted by COVID-19, Snow also took a huge hit in terms of sales, with its conversion rates cut in half when the pandemic first emerged. However, by making fast, strategic changes, Snow got his company through the temporary setback and is today seeing higher-than-average sales on its site.
In this interview, Snow shares exactly how he made the necessary changes to his business. He also provides advice to other online businesses on how to get through this time by adjusting everything from your subscription model to your approach to influencer relations strategy.
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