Wed, 15 July 2020
315: From Elaborate Events to a Major Ski Resort: How the Summit Brand Expanded Into A Global Empire
In 2008, Jeff Rosenthal and his co-founders Elliott Bisnow and Brett Leve convinced 19 people they admired to go on a ski trip with them to Park City, Utah. They wanted to spend one-on-one time with this small group of thought leaders to learn from them and glean some knowledge.
Little did they know that this was only the beginning of their long and successful entrepreneurial journey. What started off as a small event production company has morphed into a global behemoth that includes everything from nonprofits to funds to a major ski resort that all fall under the Summit brand.
While the company is still primarily known for its famous invitation-only events, its biggest impact is its tight-knit community of innovative, creative individuals from around the world.
In this podcast episode, Rosenthal talks about Summit’s explosive growth, what it takes to host a truly extraordinary event, and more entrepreneurial gold.
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