The Foundr Podcast with Nathan Chan

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of  the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. 


Impressive resume, right? 


Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision.

Listen to Nathan and Emma discuss:


  • How she first met and started working with Kris Jenner
  • Pitching the Good American business idea to Khloe Kardashian ​​
  • The key to the Kardashian/Jenner staying power 
  • Why the power of inclusivity led to the success of SKIMS
  • Finding a better plant-based cleaning solution with Safely
  • How she became a shark on ABC’s Shark Tank
  • Her role as chairwoman of Fifteen Percent Pledge
  • And much more marketing and product advice for founders…



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Direct download: FP395_Emma_Grede.mp3
Category:general -- posted at: 2:00am AEST