402: Earning $30M per Year from Temporary Tattoos with Tyler Handley of Inkbox

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond. 

 

Listen to Tyler and Nathan discuss: 

• How Inkbox started from $10K that a friend inherited
• Visiting Panamanian tribes who use fruit die in ceremonial body art
• Why they hired a chemist to extract a molecule
• The dynamic of working with his brother Braden
• How they raised $1.2M through a Kickstarter campaign
• Adding the tattoo customization and working with 650 different artists to create designs 
• Collaborations with BTS, Post Malone, and poet Rupi Kaur
• And much more direct-to-consumer startup advice…

 

 

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