404: How Scooter Braun Learned to Reclaim Himself

Scooter Braun is the music-business mind behind the world’s biggest music stars like Justin Bieber, Ariana Grande, and Demi Lovato. Now he’s opening up about his entrepreneurial journey and how he’s reclaimed himself. 

 

Scooter's music career started as a party promoter in Atlanta. After dropping out of college, he worked at So So Def Recordings and eventually started SB Projects. He gave himself 12 months to make it, and that year discovered a 13-year-old Canadian artist named Justin Bieber. 

 

Listen to Nathan and Scooter discuss:

• His decision to leave So So Def because of the power of social media
• Why Justin Bieber has made him a better man
• How Asher Roth’s “I Love College” saved his company from going under 
• Producing Justin Bieber’s My World EP through friendships and favors
• Why he works with trustworthy people over great people
• Why identifying talent like falling in love 
• How to deal with people disappointing you as a leader
• How a week at The Hoffman Process changed his life
• What Jeff Bezos told him he wants to do next
• And much more honest, entrepreneurial advice…

 

 

 

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