422: How to Put Your Audience First with Lauryn Evarts Bosstick and Michael Bosstick of The Skinny Confidential

In 2011, Lauryn Evarts Bosstick was in college and looking for a community. When a sorority came knocking, Lauryn turned to blogging instead, asking herself the questions every entrepreneur asks: How can I create this and do it better? After 3 years of blogging 7 days a week, Lauryn built Skinny Confidential into a community and a full-time business. 

 

Today, The Skinny Confidential brand garners more than 2 million monthly impressions, and the podcast currently boasts more than 90 million downloads. In addition, Lauryn, alongside her partner Michael, launched a podcast incubator called Dear Media, which focuses on women's voices and narratives. 

 

Listen to Nathan discuss with Lauryn and Michael about:

• How Lauryn built a loyal following as a college student 
• The early days of podcasting and how it's evolved
• Launching the HIM & HER spinoff podcast
• Launching their first branded product 
• Strategies to focus on your core audience 
• Why they've never missed a bi-weekly show
• Lauryn's book The Skinny Confidential's Get the F*ck Out of the Sun
• Starting their podcast incubator and identifying talent 
• And much more media business advice…

 

 

 

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