The Foundr Podcast with Nathan Chan

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it. 


Listen to Nathan and AJ discuss: 

  • Starting in door-to-door sales as a teenager 
  • Persevering through failure in his first business 
  • Starting Revenue Boost to focus on lead generation 
  • Why not all leads are created equal 
  • How to stand out amongst competitors
  • Why cold emails are still powerful 
  • Implementing a repeatable process to get clients 
  • How to spend zero dollars on advertising 
  • LinkedIn Navigator tips and tricks 
  • Why subject lines should be a disguise 
  • And much more B2B sales strategies...




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Direct download: FP430_AJ_Cassata.mp3
Category:general -- posted at: 2:00am AEST