If, like me, you think the job Lifestyle Entrepreneur seems completely made up, you’d be right.

Lewis Howes’ title, like everything else about his career, is completely self-styled and made into reality on his own terms.

The popular School of Greatness podcast host, who is also an accomplished author and former Arena League football player, quite possibly achieves more before breakfast than most of us do in a week. And it’s all because he took the time to design the life he really wanted. In part, the job description includes overseeing his School of Greatness Academy, a resource for entrepreneurs that gives people access to tools, a community, and accountability coaching to bring their business and lifestyle to the next level.

We sat down with this marketing guru, lifestyle coach and all-round nice guy to learn how he went from couch-surfing to being one of the most sought after online thought-leaders. We also picked up a bunch of expert advice on how one achieves the level of greatness that would warrant such a slick, albeit made-up title.

Wander the halls of the School of Greatness and you’ll find them stocked with high-achieving alumni, each with a unique story in their chosen field or industry but who share the commonality of success. It is an inspirational and fascinating fraternity, one that keeps millions of listeners coming back to Lewis Howes’ podcasts week in, week out.

So how did a kid who dreamt of nothing more than becoming a professional athlete wind up inspiring people on the Internet? 

In this interview you will learn:

- Lewis's top 3 marketing must do's

- The importance of selling an online course before you have created it

- How to build relationships Lewis Howes style

- Branding & Copywriting 101

- The School of Greatness and the strong clarity and purpose he has behind everything he does

Rod Drury conveys a palpable sense of urgency. If there’s one thing he’s picked up in his many years as an entrepreneur, it’s that having a certain velocity can make all the difference.

“Biggest thing I’ve learned in business is actually making things happen. So picking up the phone, asking why, why aren’t we doing it now, why’s it going to take a week, let’s go do it today,” Drury says. “Just driving urgency, and getting things done puts you so far ahead of most other businesses that you can win in a really significant way.”    

It’s the kind of attitude you’d expect from the cofounder and CEO of a company that went public on day one, raising $15 million out of the gate with only about 100 customers. (“I think they were all blood relatives.”)

Since that early IPO in 2007, Drury’s accounting software company Xero has been essentially building a startup in the public eye, and that very sense of urgency has translated to some pretty incredible momentum. Over the course of eight years, the company has raised more than $300 million, they now have more than 1,000 staff, and more than 400,000 customers globally.

Not bad for a little company from New Zealand.

In this interview you will learn:

- Rod's key ingredients to success

- What it takes to build a Billion Dollar Startup

- Why Rod decided to list Xero on the NZ stock exchange when everyone doubted him

- How to develop a compelling vision and lead a team to success

- How Rod manages his life and work life balance

- Raising capital & pitching 101

Beanies, caps, eyewear, tees and tops, watches, snow accessories, backpacks, hot tub shorts. You name it, Neff rocks it.

So how did Shaun Neff, founder and namesake of the California-based clothing company, skyrocket this global apparel giant from his humble backpack into the big time? By keeping it real, staying rad and being an insanely astute businessman.

On the surface, Shaun Neff might seem like just another hip, down-to-earth cat — but don’t be fooled. The 35-year-old Californian native is as sharp as they come. He’s also a lifetime opportunist and networking powerhouse. As the founder and CEO of Neff Headwear, he also bears the lofty responsibility of serving up trends to the world’s most sort-after audience — the youth market.

The tale of how Neff got to where he is today, at the helm of a multi-million dollar brand selling in 50 countries, is particularly intriguing. It’s one that takes a sharp departure from the usual “worked my way up from the bottom” story. Mostly because Shaun Neff, to this day, is still working his first job.

“It’s crazy but this is the only job I’ve ever had. Since high school I had dreamed of starting a surf, skate, snow-inspired brand that reached out to youth. So when I was up at college in Utah, snowboarding every day, I thought, ‘Alright it’s go time,’ and just went for it.”

In this interview you will learn:

- How to find the secret sauce to connect with influencers

- Branding 101 and the 3 simple principles Shaun has used to turn Neff into a 100m+ empire

- The power of authenticity and why it can make or break you in business

- How to know when to "take some of your chips off the table" and sell some of your company

- Key entrepreneurship lessons for starting out

- & Much more

We’ve all been curious about the best way to get better at languages, sports, cooking, fitness, and of course, how to start a business. Using a grand total of four hours per week, Tim Ferriss showed us how. Ferriss needs no introduction. Multiple New York Times best-selling author. Entrepreneur. Self-help guru. Investor. Celebrity. And now star of his own television show.

Even if you know nothing of entrepreneurialism, you probably know the work of Tim Ferriss. The 4-hour Workweek ring any bells? Chances are, it’s that book your roommate is always gushing about. A #1 New York Times and Wall Street Journal best-seller, it has seeped into the zeitgeist and changed more lives than its detractors would like to admit. The 4-Hour Workweek was on the New York Times best-seller list for four-and-a-half years straight and stayed on other lists for seven consecutive years. Released in 2007, this seductive and seminal book was about escaping the workaholic lifestyle to “find your muse.” For the uninitiated, that means a business that takes up little time, yet turns over enough revenue for you to enjoy a sort of freedom from the office bullpen.

If it weren’t for Tim Ferriss and The 4-Hour Workweek, a lot of us wouldn’t be where we are today. I know I wouldn't! So it's with great pleasure I bring you the man, the myth and the legend Tim Ferriss.

P.S. If you would like to check out Tim's new TV show, 'The Tim Ferriss Experiment' which we highly recommend! You can visit - www.itunes.com/timferriss

In this interview you will learn:

- Tim's strategies on how he exploded the 4-hour work week brand (the early days)

- How he builds solid relationships with influencers and doesn't use the hard sell

- The no.1 marketing strategy he uses for approaching any project and making it explode

- The top 5 productivity tools that are changing the game for Tim right now that allow him to hack the hell out his time and get insane amounts of work done (gamechanger)

- Tim's new epic TV show and the secret to learning any skill FAST

- An extremely humbling story of how Tim got his first customers for his first business, and what it's like for every single person when they first start out on their entrepreneurial journey

- & So much more of course :)