In the 1990s, the FUBU brand was everywhere, including on the backs of A-List celebrities like Will Smith, Janet Jackson, and LL Cool J. Like most trends, it seemed to come out of nowhere.

But in the case of FUBU, it sort of did. When Daymond John started the company with his longtime friends, they only had about 10 shirts. They’d sneak into a hip hop video set, put a shirt on one rapper, then take the shirt back and go do the same at another video set.

“Before you knew it people started to think of us as a huge clothing company, when we literally still had 10 shirts in a basement,” says John, now a celebrity investor on the hit reality show Shark Tank. 

Daymond John’s talent for building hype didn’t hurt, but that was only the beginning. While today John can regularly be seen on TV in flawless suits, closing six-figure deals, the rise of his game-changing streetwear company was a tumultuous one. The branding icon gained his financial chops the hard way, with lots of stumbles, and a constant learning process that continues today.

In this episode you will learn:

• Marketing hacks to grow your business
• The key components of what makes a successful business
• How to bring confidence to the table when negotiating
• The importance of education and mentorship
• How to build an unwavering drive to succeed
• & much more!

In this weeks episode, Nathan goes through in detail the steps he took to interview Sir Richard Branson for a Foundr Magazine front cover story and what he learnt from the whole process.

If you would like to check this interview out, you can download Foundr Magazine on any Tablet or Mobile device on the iTunes and Android stores.

iTunes - www.foundrmag.com/itunes

Android - www.foundrmag.com/android

In this episode you will learn:

- The key things Nathan took away from Interviewing Richard Branson

- How to get in touch with hard to reach people

- The secret strategy to convince influencers to be interviewed for your magazine / show

- Why this interview was game changing for Foundr Magazine

- & So Much More!

The trials of starting a business—even if you forget, for a moment, the typical travails of day-to-day living—often overwhelm entrepreneurs. Late nights, endless work, big choices, and extreme uncertainty can swirl together to form a raging twister that ravages the landscape of life, shredding business hopes and ideas along the way. But the forecast is much better for some, including Andy Puddicombe.

Puddicombe is one of the minds behind Headspace, a guided meditation app that’s reaching new users every day. He can also say something that few entrepreneurs can: he’s rarely overwhelmed.

In this episode you will learn:

• What is Mindful Meditation and how to use it effectively
• The importance of when, and when not, to listen to customer feedback
• How to improve your product by living in the present
• How Andy inspires and leads a worldwide movement for meditation and peace
• Key tips on how to avoid burnout
• & So much more!

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.

Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.

In this episode you will learn:

• How to find your voice and personify your brand
• How to turn influencers into brand ambassadors
• Key tips on speaking to your target market
• The best ways to generate content for Instagram
• Hacks to scale your business to epic proportions
• & much more!