52: $20m in Sales in 1 Year Using Instagram? - The Frank Body Story

Two years ago, the owner of a local coffee shop, Steve Rowley, was asked by a regular customer for coffee grounds to be used as an exfoliate. This simple act was the catalyst for a brand that has experienced amazing growth driven heavily by Instagram.

Frank Body creates coffee scrubs formulated with minerals and essential oils and is set to bring in more than $20 million this year. The Frank Body founding team included Bree Johnson, Erika Geraerts and Jess Hatzis of Willow & Blake.

 

In this episode you will learn:

• How to find your voice and personify your brand
• How to turn influencers into brand ambassadors
• Key tips on speaking to your target market
• The best ways to generate content for Instagram
• Hacks to scale your business to epic proportions
• & much more!