Unlike most entrepreneurs, Ajit Nawalkha doesn't focus on profit, revenue, sales, or customer surveys to grow his company. He's also been known to abandon some of his products, even when they're highly profitable, if they don't align with his vision. An unconventional approach, to be sure, but his personal development school Mindvalley has more than 3 million students and counting.

So what does Nawalkha focus on? His mission is to create life-changing experiences for his customers, and does so by bringing them instruction from some of the most powerful speakers of our time.

Nawalkha’s main goal is not to develop products, but to create "heart-centered experiences." And he believes this is the key to Mindvalley’s success in its quest to move their business—and all of humanity—forward. In this unique interview, you will learn exactly how Mindvalley creates these amazing client experiences, and its unconventional philosophy for measuring success.

Nawalkha and Mindvalley have risen to the top by focusing not on conventional indicators of growth, but on making the world a better place—one client experience at a time.

Key Takeaways

• How Mindvalley validates its products and finds out what its customers want (without using surveys)
• Mindvalley’s secret sauce to creating amazing experiences for its clients
• What many new entrepreneurs get wrong that limits their ability to grow and scale
• How Mindvalley measures success (it has nothing to do with revenue and churn rate)

Key Takeaways

• Lessons learned from more than 20 years of experience as entrepreneurs
• The defining action that tripled their conversions and led to the sale of their first company
• The one marketing strategy that has allowed them to massively scale their business (it has nothing to do with social media or advertising)
• How to hire trusted C-level executives to take the load off your shoulders as you grow

Key Takeaways

• The hard-earned lessons Ries learned that ultimately led to the creation of his renowned book, The Lean Startup, and ushered in a worldwide movement
• How to hire and assign managers successfully
• How to create a product your customers will love (Hint: it starts with your product owner)
• The downfall of many leaders who want innovation and change but do not see it happen in their organ

Entrepreneurs find inspiration in all sorts of places. But for Ari Meisel, founder, bestselling author, and productivity expert, desperation was the driving force behind the launch of his successful company, Less Doing. That same desperation led him to breakthroughs in productivity that changed his life.

At just 23 years old, Meisel was enjoying a thriving real estate career, but after suffering some major business blows and landing $3 million in debt, the stress overwhelmed him and he was diagnosed with debilitating Crohn’s disease. Managing the disease crippled Meisel’s ability to work regularly. Some days he was unable to work longer than an hour.

During this difficult experience, Meisel realized he needed to devise a way to accomplish more work in the limited time he had. Through a long process of experimentation, Ari developed his Less Doing, More Living productivity system, which allowed him the time he needed both to build a new business and improve his health.

A devoted husband, father of five, and dedicated businessman, Meisel now helps individuals and businesses around the world become more effective—all while working only 5 ½ hours a day. He's also recently teamed up with Foundr to teach his Less Doing, More Living system to our awesome community.

In this inspiring interview, learn the secrets behind Meisel’s airtight productivity system and discover how you can also become a productivity master and optimize, automate, and outsource your life and business.

Key Takeaways

• Ari’s 15-minute outsourcing rule that frees you up to focus on growing your business
• How saying no to new opportunities can grow your business more than saying yes
• The power of using machine learning to slash your work time and automate systems
• Why working more hours does not always translate into getting more work done

What if you could stumble upon a game-changing idea without spending time and money on validation, industry research, or prototypes? And then grow this idea into the second largest company in your niche? It’s not common, but that's what happened to today’s podcast guest, David Barrett.

Barrett is the founder of Expensify, the second largest expense-reporting company in the world. But in its early stages, Barrett knew nothing about the space, nor was he particularly interested in it. In fact, he completely made up the Expensify idea as a decoy to get some funding for another endeavor, since banks weren’t interested in his “real” business idea.

But the decoy picked up steam as he pitched it, and before Barrett knew it, he was sitting on a potential goldmine. People were talking more about his fictitious business idea than they were his original idea. And Expensify was born.

Keeping with Barrett's unconventional approach to startups, Expensify’s massive growth has also been atypical. Barrett has not spent a dime on advertising, outbound sales calls, or salespeople. The software essentially sells itself.

In this packed interview, learn exactly how Barrett grew his company and how his unique business sales model and contrarian style disrupted the space. David Barrett is a true example of how challenging the status quo and disrupting common ideas can lead to avenues of massive growth and potential.

Key Takeaways

• The sales model that allowed Barrett to scale his company without paying for customer acquisition
• Why profit should not come at the sacrifice of growth and how the two can coexist
• The misguided business advice that almost everyone follows, but leads to failure
• The most important factor to building an A-player team
• Why reinventing the wheel with your business can limit your potential