Wed, 5 August 2020
318: Global SaaS Powerhouse ActiveCampaign CEO Jason VandeBoom Talks About the Importance of Following Your Instincts
Founder and CEO of ActiveCampaign Jason Vandeboom sits down with Foundr’s Nathan Chan to discuss his journey from launching a small part-time business to running a global SaaS empire.
An email marketing, marketing-automation, and sales CRM platform, Jason owes the company’s success to its “customer first” approach and mindful framework.
By throwing out the “product-first SaaS playbook” to a more customer-centric model, ActiveCampaign has evolved from an old-school on-premise contact management company to over 90,000 customers in 161 countries.
Jason doesn’t believe in a time-box window for creation, and he discusses his belief that you can create innovation over time. He says that when it comes to building a business that is sustainable and long-term, you have to start with the right framework.
With many small businesses facing uncertainty due to Covid-19, ActiveCampaign has made it their mission to provide support and security for their customers. Jason discusses how “there’s a former digital transformation that […] has become a necessity.” Above all, business is about trusting your instincts and trying to find a path that is a different shape to others.
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