Foundr Magazine Podcast with Nathan Chan

As someone who has pioneered the tech industry with his open-source software, and boasts 38% of the internet using his product, Matt Mullenweg is still one of the most humble and inspiring entrepreneurs we’ve ever met. 

In this insightful interview, Mullenweg discusses the biggest challenges faced by companies today, and the importance of looking after your team and people. As a company that has operated remotely since it’s beginnings, Mullenweg stresses the importance of team-building, and why he took his entire company to Disneyland. 

Mullenweg touches on some key issues faced by entrepreneurs the worldover - chronic dissatisfaction in progress, and that whatever you do is never enough. He says instead of saying to yourself that it’s not enough, entrepreneurs need to say “it is enough, and there’s more to do!” 

From the acquisition of powerhouses such as Tumblr, WooCommerce, and his dedication to supporting others, Mullenweg discusses his life’s plan to create as much open-source software as possible and encourage creativity across the globe. 

This interview will leave a smile on your face and give you the motivation and drive to work towards a better future for all. 

Key Takeaways

  • How Mullenweg founded WordPress, and operating as a remote-working business in the early 2000s
  • Mullenweg’s beliefs on company culture and the importance of in-person team-building activities especially for remote workers
  • The future of the office and why he believes it will be obsolete post-Covid
  • Mullenweg reveals that as an angel investor, the key things he looks for in a business or founder
  • The future of web development and WordPress
  • The biggest challenges faced by companies today and the importance of looking after your team and people
  • Chronic dissatisfaction as a founder and why needs to become a more positive drive

 

Direct download: FP334_Matt_Mullenweg.mp3
Category:general -- posted at: 2:00am AEDT

In this week’s Foundr podcast interview, Nathan Chan sits down with Lisa Spiden, CEO of Workforce Analytics and Foundr of Fibre HR to discuss everything a team leader needs to embody in order to help their team do their best work. 

Spiden discusses key tactics and methods that team leaders can adopt to help lead their teams through any crisis. Not only does this mean offering support for them during the work-from-home culture shift, but also taking the time to understand and adapt for each individual's needs and workflow. 

With something for every team leader, this interview will help you to understand how to build a culture within your team, hiring strategies, and top-talent selection.

Key Takeaways

  • How Spiden found herself working in HR, and the origins of Fibre HR and Workforce Analytics
  • Spiden discusses tactics to keep team morale high during forced WFH
  • Why staff motivation is the key to staff retention
  • Team standups, retros, and other remote team bonding exercises
  • Addressing top-talent selection, and whether pro-culture or pro-skills is best for your business
  • Building a great culture inside and office, and how to build on it strategically
  • Understanding what your team wants, what drives them, what motivates them
Direct download: FP333_Lisa_Spiden.mp3
Category:general -- posted at: 2:00am AEDT

Ever wondered how the elite pros do Facebook ads? This week’s interview with course instructor Nick Shackelford is just that: a no-holding back, all inclusive, step-by-step discussion on running successful Facebook ads. 

Returning again to Foundr’s exclusive podcast, Shackelford discusses his learnings on media buying, running facebook ads that convert, and exactly what he learned from spending a ridiculous amount of money on fb ads. 

This interview dives deep into the nitty-gritty of all the lessons Shackelford learned doing media buying for Apple, including the budgets he worked on for the launch of the iPhone 7, iPad Pro, and the Apple Watch (and we are talking huge budgets). 

Shackelford also discusses how he single-handedly popularized the Fidget Spinner by using Facebook Ads, and how he started his own agency, Structured Social. 

In this interview, not only will you discover why Shackelford’s Structured spends close to $20million per month on Facebook ads, you’ll also hear first-hand tips and strategies to success in FB ads within the hardest markets, across all GEOS, for every product or service. 

This is an episode you cannot miss! 

Key Takeaways

  • How Shackelford first found his way into the industry
  • Working for Apple and what he learned from running $100 million Facebook ads
  • The rise of the fidget spinner, $1m run rate in the first month, and the importance of opportunity
  • How Shackelford has built Structure Social, and now spends close to $20million a month and has over 50 employees
  • The biggest lessons he has learned over the years, including the intricacies of media buying, copywriting, positioning, and creative 
  • Why you only have 3-seconds to make an impression with your ad
  • Shackelford’s key advice for those looking to grow their business through Facebook ads
Direct download: FP332_Nick_Shackelford.mp3
Category:general -- posted at: 2:00am AEDT

Mental toughness isn’t something you’re born with, it’s something you learn and practice and develop over time. And Andy Frisella is living proof of that. 

The Founder of 1st Phorm, the “Real AF podcast host”, 75Hard program creator, and all around badass Andy Frisella knows discipline and mindset, and isn’t afraid to tell it like it is. 

It’s no secret that Foundr is a huge fan of Frisella’s work with developing mental toughness and discipline (in fact, most of our team has completed his 75Hard challenge!) and after listening to this interview, you’ll be a fan too. 

Frisella is raw, real, and straight to the point with everything he believes in with mental health, building a brand, company values, and aspiring to become the best version of yourself possible. 

Key Takeaways

  • Frisella discusses how he has always been an entrepreneur at heart
  • Frisella reflects on how he began his first business, the struggles, the journey, and how he stayed focussed
  • Company values and how Frisella recognises greatness and celebrates it within his team
  • The importance of being a good leader and why you need to communicate values with your team
  • Why Frisella still compares himself to others above him, and why this is a driving force in success
  • The struggle of finding the right support at high-levels of success
  • How to push through discipline blocks and shake off burnout
  • The evolution of 75Hard and what Frisella is most excited for as a legacy
Direct download: FP331__Andy_Frisella.mp3
Category:general -- posted at: 2:00am AEDT

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