Foundr Magazine Podcast with Nathan Chan

Ann McFerran met Kevin Gould at a photoshoot in LA and immediately connected on his shared passion to start a brand. Together they launched Glamnetic in 2019, which sells magnetic and fake eyelash extensions. In their second year, they went from $1 million to $50 million in annual revenue.

 

In this episode of the Foundr podcast, learn how a seemingly “overnight” success was developed through years of commitment to creating an innovative product and a personal brand. Foundr’s CEO Nathan Chan interviews cofounders Ann and Kevin about:

 

  • How Ann used her artist background to create a unique product in the market
  • Why it took a year of product development to create a quality magnetic eyelash 
  • ​​How their magnetized liner “blew people’s minds” in the competitive beauty industry
  • Being scrappy with product shots and finding free models on Bumble
  • How Ann used Instagram Stories to share her brand journey and build a loyal customer base
  • How they turned DMs into a sales prospecting channel
  • Creating an ecosystem of marketing channels by testing and scaling 
  • And much more…



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Direct download: FP374_Kevin_Gould_Ann_McFerran.mp3
Category:general -- posted at: 2:00am AEDT

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