The Foundr Podcast with Nathan Chan

Tyler Handley and his brother started Inkbox to discover if they could make temporary tattoos better. After a research trip to Panama, a successful Kickstarter campaign, lots of chemistry, and 7 years of brand-building, Inkbox has become standard for semi-permanent tattoos generating $30M in revenue per year. Recently, Bic acquired the brand for $65M, which will help bring Inkbox to an international market and beyond. 

 

Listen to Tyler and Nathan discuss: 

  • How Inkbox started from $10K that a friend inherited
  • Visiting Panamanian tribes who use fruit die in ceremonial body art
  • Why they hired a chemist to extract a molecule
  • The dynamic of working with his brother Braden
  • How they raised $1.2M through a Kickstarter campaign
  • Adding the tattoo customization and working with 650 different artists to create designs 
  • Collaborations with BTS, Post Malone, and poet Rupi Kaur
  • And much more direct-to-consumer startup advice…

 

 

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Direct download: FP402_Tyler_Handley.mp3
Category:general -- posted at: 2:00am AEST

Bobby Hundreds started his entrepreneurial journey by creating a purpose and community through The Hundreds streetwear brand. Now, Bobby is taking his brand culture mindset to the world of NFTs with the project Adam Bomb Squad. 

 

From writing his book This is Not a T-Shirt to building one of the most successful streetwear brands, Bobby continues to have an education-first mindset to his projects. Through Adam Bomb Squad, Bobby invites his community into NFTs with patience, trust, and understanding. So if you're new to (or scared) of crypto and the metaverse, don't worry. Bobby was in your shoes 2 years ago and is ready to bring you along the journey to understanding how NFTs can help elevate your brand. 

 

Listen to Nathan and Bobby discuss: 

  • The validation of seeing his first-ever hoodie worn at the mall
  • Why the best brands act like the best of friends
  • How one confusing Tweet led to an onboarding journey to NFT
  • Why NFTs are the "Trojan Horse" of crypto adoption 
  • Why Adam Bomb Squad launched with a 25,000 collection of NFTs instead of 10,000.
  • Spending 4 months educating The Hundreds community about NFTs before launching their project
  • The unforeseen challenges due to the fast-changing trends and pace of NFT culture 
  • While you'll never have time to build if you don't stop and observe
  • And much more brand and NFT advice...

 

 

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Direct download: FP401_Bobby_Hundreds.mp3
Category:general -- posted at: 2:00am AEST

After her family's failed business left her in $700K in debt, Mary Ruth Ghiyam used client feedback from her private nutrition practice to develop a liquid morning multivitamin. 

 

8 years and 130 products later, MaryRuth Organics has earned $100M in revenue and employs over 100 people. So, how'd she do it? By creating delicious products, providing excellent customer service, and time blocking. 

 

Listen to Mary Ruth and Nathan discuss: 

  • How MaryRuth Organics has remained profitable since day 1
  • The relationship decision that made her business possible 
  • Why she's time blocked over 130,000 hours the past 8 years
  • Why she didn't hire additional employees the first 4 years 
  • Creating a negative cash flow conversion cycle 
  • How MaryRuth Organics gained over 100,000 5-star reviews 
  • How to retain employees by rewarding loyalty 
  • And more time blocking advice for founders...

 

 

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

 

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Direct download: FP400_Mary_Ruth_Ghiyam.mp3
Category:general -- posted at: 2:00am AEST

Marc Lore has been a successful entrepreneur since he sold baseball cards as a kid. Now he’s tackling society’s biggest challenges using the skill sets and vision forged in his business career. 

 

Previously, Marc founded and sold innovative ecommerce platforms diapers.com and jet.com to Amazon and Walmart, respectively. Last year he launched Wonder, a startup creating an entirely new way to experience restaurant-quality food. 

 

Listen to Nate and Marc discuss:

  • Building diapers.com and selling to Amazon
  • Starting and selling jet.com for $3.3 billion in 2 years
  • Why Walmart gave his team the keys to scaling their ecommerce business
  • Buying the Minnesota Timberwolves with Alex Rodriguez
  • Creating the next generation of restaurants with the Wonder Group
  • How Gwyneth Paltrow joined the Wonder board of directors 
  • Why Marc is building a city from scratch called Telosa
  • And much more business wisdom…

 

 

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

 

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Direct download: FP399_Marc_Lore.mp3
Category:general -- posted at: 2:00am AEST

Ready to learn how email and SMS can grow your business? 

 

Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing. 

 

Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs. 

 

Listen to Nathan and Dylan discuss: 

 

  • How starting a podcast built momentum and credibility for Wavebreak
  • Why automation is making digital agencies irrelevant 
  • How you can double performance by having SMS and email work together
  • How Wavebreak helped Ballsy increase their open rates by 30-40%
  • Why segmentation doesn’t have to be super granular to be effective
  • Why referrals are still the best mechanism for agency growth
  • And much more SMS and email advice...

 

 

Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode.

 

Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. 

 

For more Foundr content, follow us on your favorite platform: 

Direct download: FP398_Dylan_Kelley.mp3
Category:general -- posted at: 2:00am AEST

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