425: Why Kendra Scott Risked Everything on the Customer Experience

Kendra Scott started her self-titled billion-dollar jewelry business out of failure. Her first business failed after 5 years, and she started selling handmade jewelry door-to-door as a side hustle. Now, Kendra Scott Jewelry is a billion-dollar business with 100 retail locations across the US. But success didn't come quickly. Through personal struggles, recessions, and rejections, Scott built a fashion business driven by an unforgettable customer experience. 

 

Listen to Nathan and Kendra discuss:

• What she learned from her failed business 
• Fundraising and dealing with rejection
• The best piece of business advice she still follows 
• Shifting her business model from wholesale to retail
• The nightclub atmosphere of Kendra Scott stores 
• How philanthropy creates customer loyalty 
• How to weather the storm as a founder 
• Her new entrepreneurial memoir Born to Shine
• And much more founder advice…

 

 

 

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